What are the responsibilities and job description for the Northpeak is hiring: Growth Marketer with CRO experience in Columbus position at Northpeak?
About Northpeak
Northpeak is a growth marketing agency that specializes in conversion rate optimization across the entire customer journey, including paid and organic. Our work is grounded in research & data and amplified through thoughtful copy & design. We’re hiring a Director of Growth Marketing and CRO that wants to raise the bar of marketing higher.
We believe in reasonable deadlines, treating people with respect, and providing them with opportunities to grow
We’re looking for people that are fun to work with and want to build something they’re proud to share with the world.
We work with clients across industries in B2B and B2C, including SaaS and eCommerce companies
About the Role
As the Director of Growth Marketing and CRO at Northpeak, you will be responsible for overseeing growth and increased visibility for at least 5 clients. You will work with our team to prioritize high-impact growth experiments and improvements to quickly drive ROI and key learnings. As a leader of the company you will also manage and support the specialists on our team.
Here’s what you’ll be doing :
Build Growth and CRO roadmaps for clients
Assess qualitative and quantitative data to make informed decisions about marketing campaigns
Design and run marketing experiments including campaigns on Google, Facebook, and other channels
Help clients grow with Facebook, Instagram, PPC, SEO, Content, and Email tactics and strategies
You’ll analyze performance data and provide appropriate action plans based on data driven conclusions.
Define our measures of success and track core KPIs
You'll be responsible for weekly reporting, bi-weekly calls, quarterly business reviews and clear communication with your team members
You'll be the main point of contact for clients and in charge of all communication
Make sure project expectations, deadlines, execution are up to standard and on track (i.e. what are the deliverables, why are we doing them, when and in what order, quality assurance)
Ensure all parties (internal and external) are communicating properly and are aligned (bridging the gap between client expectation and team’s work progress - emails, messages, meetings and project management tasks)
Support creative, strategy and tactics - help your clients and team members figure out solutions, give insightful feedback, come up with or drive strategy / tactics when needed
Uncover and holistically understand a company’s existing performance to find the bottlenecks preventing the business from achieving their goals
Here’s what your first 6 months might look like...
Month 1
Shadow existing clients to learn more about Northpeak’s process and get up to speed with key stakeholders, team, and workflow (what has been promised, where are we at, who is responsible for what, what is the general workflow)
Ideally we're looking for someone who can hit the ground running
Month 2
Run the workload completely for at least one client
Month 3
Manage at least two clients
Execute and optimize campaigns on a regular basis
Meet weekly with channel experts to develop specific strategies for each of your clients
Month 6
Manage at least five clients of your own
Make process improvements to client onboarding flow
Manage execution and results for each of your clients
Execute and optimize campaigns on a regular basis
Meet weekly with channel experts to develop specific strategies for each of your clients
Requirements :
You have 3 years of actual experience leading growth and marketing efforts across paid and organic
Proven background and experience in conversion rate optimization and SEO
Design and development background is a bonus
You have an inclusive, hands-on client management style with experience clearly communicating marketing strategy
You have a learning mindset
You are committed to getting better every day
You have a bias toward action and are both efficient and adaptable
You are a driver, focused on making an impact on the organization and clients every day
You have demonstrated success testing and uncovering useful insights and sharing them in an engaging form that inspires people to take action.
Why Should You Join The Northpeak Team?
Join at the ground level of an growing company making an impact in the digital space
Competitive pay and opportunity for equity
Flexible schedule
Work directly with the founder
Opportunity to be an early employee and help shape our vision (including building our own product(s) and investing in others)
Career education opportunities
We’ll support your professional growth by exposing you to areas of the business you want to explore
Fully remote team that knows what it means to develop and support remote talent
Work with exciting and mission-driven B2B, ecommerce, and SaaS companies
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