What are the responsibilities and job description for the Digital Marketing Manager position at NorthPoint Development?
Digital Marketing Manager
Department : WHQ - KC
Location : Kansas City, MO
About WarehouseQuote :
WarehouseQuote leverages technology, data intelligence, and operational excellence to drive clarity, growth, and innovation with excellence in all that we do. WarehouseQuote has built an integrated network of warehouses that can provide customers with on-demand scalable capacity. Customer inventory inside the WarehouseQuote network is managed by proprietary technology that can be utilized to provide real-time inventory visibility and forecasting.
- What we-ve been able to accomplish is not possible without our people, culture, and core values. It-s our -not so- secret sauce.- - Benjamin Hagedorn (CEO)
The Role
The role of the Digital Marketing Manager is to manage and execute tasks related to digital marketing initiatives, alongside the Director of Marketing and CMO. You will work across multiple internal teams and external WHQ clients to execute marketing initiatives that drive revenue for our clients and WHQ.
Day To Day Responsibilities :
Execute paid media initiatives (LinkedIn, Google, and Bing) for WHQ brands
Create website content (landing pages, resources, articles, ebooks, and guides) for WHQ brands
Execute on Linkedin content and distribution plan for WHQ brands (Linkedin)
Work with external clients to execute digital and outbound programs for WHQ Marketing Solutions
Work with sales team to develop sales enablement materials and presentations for prospective and current clients for WHQ brands
Ability to recognize challenges, turn analysis into action plans and execute to timelines
Ability to work on multiple projects simultaneously
Evaluate performance and report on marketing initiatives to internal and external stakeholders
Stay up-to-date with the evolving B2B marketing and Sales landscape (ABM, Demand Generation, RevOps)
Identify KPIs of marketing performance and winners / losers
Who We Are Looking For :
Strong content creation and copywriting skills
Strong written, verbal, and visual communication skills
Self-motivated with a positive attitude and ability to work well under pressure as well as collaborate with a team
Proven ability to use data and analytics to drive results
Experience leveraging platforms and insights to optimize campaigns
Attention to detail and great organizational skills
A love for data and the ability to present to small and large groups
3 years of experience as a Marketing Manager, Demand Generation, or similar role
Prior experience with executing on a comprehensive marketing plan
Experience managing SEO, PPC, outbound email, and content programs
Proficient in Microsoft Office suite and Google applications
Google Analytics 4 certifications preferred
Prior experience with Marketing Automation platforms including Marketo, Pardot, or Hubspot
Prior experience with Sales Engagement platforms including Apollo, Clay, Salesloft, or Outreach
Prior experience working on a B2B SaaS product / Startup / Logistics industry is a plus
Our Core Values
WarehouseQuote only hires A rock stars who are dedicated to our core values and will work to maintain our incredible culture. We are dedicated to hard work and supporting each other and the community in which we live. We do this by investing in leadership and development efforts, supporting each other, having open and honest conversations, empowering everyone to take ownership of the things that are important to them, group charitable events, and, among other things, planned / impromptu company outings.
Put People First - We believe trust is the foundation of all relationships. We maintain that trust by showing grace while also challenging each other to operate our business in a way that maintains our culture of appreciation, respect, and transparency.
Do The Right Thing Every Time - We have the integrity to make the tough decision. When encountering challenges and opportunities, we never abandon our values or put others at risk. Following the Golden Rule makes us proud of our work and the relationships we build with one another.
Take Ownership Of Every Situation - We take ownership and are accountable for our actions. We do this by striving to admit, learn, and grow from failure and mistakes. We identify difficult situations as a privilege and an opportunity to provide value to our stakeholders.
Maintain Financial Discipline - We will exercise prudence in all financial decisions and will never risk the long term health of the company for short term gain. We hold the belief that today's sacrifices are tomorrow's rewards and the work we do as a company will serve as an example of our respect for each other.
Live Generously - We are the best versions of ourselves when we selflessly and humbly give of our time and talent to make a positive impact on those around us.
Benefits :
85% of premiums for medical, dental, and vision plans covered by WarehouseQuote
2,000 annual HRA / HSA contribution
401k with 100% match, up to 6%, immediately vested upon enrollment
Reimbursement programs : childcare, tuition, wellness, cellphone
Free daily lunches
Leadership and development training
Men and women haircuts
Onsite gym
What Comes Next :
Submit your application
The HR hiring manager will review your resume and determine if we feel there is a match based on your skill set.
If there is a perceived match, we will have an initial phone interview to get acquainted with you and introduce the company.
If there is mutual interest, we will proceed with a technical interview with one or more team members, a case interview, and finally a culture-based (non-technical) interview that will see if we are a match culturally for our organization.
