Digital Web Content and Space Planning Specialist

NorthWest Arkansas Community College (NWACC) provides quality and affordable higher education to empower lives and strengthen communities within Northwest Arkansas and surrounding areas.

As the largest community college in Arkansas, NWACC is recognized as a leader in education. NWACC offers a full range of associate degrees, certificates and workforce training programs that prepare students for rewarding futures and careers.

NWACC employees are dedicated to fostering a diverse educational community and cultural learning environment that supports student success.

The Digital Web Content and Space Planning Specialist is responsible for optimizing web content and digital space to ensure an engaging and user-friendly experience which includes working with content management, search engine optimization (SEO) and performance monitoring, space planning and optimization and cross-functional collaboration on multiple complex web service platforms. This position is governed by state and federal laws and agency / institution policy.

The Digital Web Content and Space Planning Specialist is responsible for combining strategic content creation and technical web planning to maximize the digital environment. The position will collaborate closely with marketing, design and development stake holders to enhance website layout, functionality and overall digital content presentation across platforms. This individual must have strong technical and management skills with hands-on web design and digital media experience. The position requires someone with collaboration and open communication skills along with a positive outlook and excellent project management skills. This person will work directly with other College departments to coordinate and prioritize projects.

This position is 100% onsite, not a remote option.

Essential Duties

• Develop, curate and optimize digital content across websites, ensuring alignment with brand, marketing goals and user needs.
• Collaborate with internal teams to produce web content, multimedia elements, content clarity and other digital data.
• Conduct regular audits of existing digital content to ensure accuracy, relevance and SEO optimization.
• Update web pages with new content, visuals and marketing assets in a timely and efficient manner.
• Optimize web content for search engines to improve visibility, rankings and organic traffic.
• Regularly monitor and analyze site performance and adjust web content and space layout accordingly.
• Stay updated on the latest SEO trends, algorithms and digital marketing best practices.
• Design and implement effective web space and layout strategies to enhance user engagement.
• Collaborate with stake holders to ensure digital assets are placed in optimal locations.
• Utilize data-driven insights and web analytics to identify high-traffic areas, optimize content placement and improve conversion pathways.
• Plan and monitor the layout of digital spaces to ensure consistency in user experience across multiple devices and platforms.
• Create, review and update digital assets like building maps, room locations, parking locations, construction remodeling project drawings, off-site properties and other related media.
• Provides collaboration and technical assistance to the applications, systems and operational teams.
• Works closely with the marketing team to ensure digital assets and content are seamlessly integrated into the websites.
• Provide input to the design and layout of landing pages, banners and promotional areas, ensuring they align with the brand's overall digital strategy.
• Collaborate with College departments to ensure content is relevant, accurate and tailored to target audiences.
• Assists in day-to-day production and operational duties as needed.
• Maintains a status list for all projects along with insuring deadlines are met and expectations exceeded. This includes providing a weekly status project summary to the AVP of IT / CIO and Executive Director of Athletics and Institutional Branding.
• Proactively avoids customer problems / conflicts which eliminates intra-departmental conflicts and dilemmas.
• Assists in the creation and maintenance of internal, technical administrative policies, documentation and procedures.
• Interfaces and develops relationships with software vendors pertinent to digital web and space planning application platforms.
• Coordinates with applications, systems and operational teams on all upgrades, installs, and future projects which includes implementing and utilizing a project tracking system.
• Performs any other related duties as required or assigned.

Rate of Pay : $70,104.00 annualized

Knowledge, Skills, and Abilities

Physical Demands

The following physical activities described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and expectations.

While performing the functions of this job, the employee is :

Frequently :

The worker is required to have close visual acuity to perform an activity such as : preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; and / or visual inspection at distances close to the eyes.

Environmental Conditions

The following work environment characteristics are representative of those encountered by employees while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

The work environment typically consists of a professional office setting with a moderate noise level, including sounds from conversations, office equipment, and occasional movement of staff. Lighting is standard for office spaces, and the temperature is controlled to remain within a comfortable range. Employees may occasionally need to visit other areas, such as storage rooms, conference spaces, or outdoor locations, where environmental conditions may vary. Infrequently, exposure to louder noise levels or physical activities, such as moving lightweight materials, might be required.

Required Education

The formal education equivalent of an associate degree in computer science, mathematics or a related field with experience in digital media, marketing, web design or a related area which includes web development or other job-related education and / or experience may be substituted for all or part of these basic requirements.

NWACC is an Equal Opportunity Employer, please see our EEO policy.

Salary : $70,104