What are the responsibilities and job description for the Marketing Specialist position at Norwegian Cruise Line?
JOB SUMMARY
The role is responsible for supporting key marketing and guest communication initiatives, including managing Guest Documentation (Cruise Vacation Guides), overseeing onboard marketing collateral, and coordinating communications through the reservations system (NVS). This role also plays a critical part in managing brand partnerships, specialty cruises, activations, and marketing plans. Additionally, the position supports new product launches, promotions, campaigns, loyalty marketing efforts, events, and general marketing activities, ensuring all materials and initiatives are aligned with brand standards.
DUTIES & RESPONSIBILITIESOversee the documentation program, including data exports, proofreading, and maintaining inventory of components.Assist in the creation and management of onboard materials, including booking forms, sales ads (Currents and iTV), restaurant and bar menus, and The Culinary Center recipe handouts.Support the management of brand partnerships by coordinating activations, special events, and daily operational needs.Collaborate with management to enhance loyalty marketing initiatives and program development.Update and test emails, envograms, attachments, and forms to ensure accurate branding and content.Assist with consumer marketing surveys, concept development, and proofreading of materials to maintain high-quality standards.Coordinate communications, special events, and initiatives for Around the World guests, including sourcing and developing welcome gifts.Proofread and audit marketing projects such as direct mail, trade flyers, advertisements, itinerary templates, and maps.Conduct audits across marketing channels (web, email, etc.) to ensure consistent branding and accurate product information.Perform other job-related functions as assigned.QUALIFICATIONS
DEGREE TYPE : Bachelor's Degree
FIELD(S) OF STUDY :
Bachelor's degree in Business Administration, Marketing, or related field of study; or any equivalent combination of relevant background and work experience.
EXPERIENCE
Minimum 2 years' experience in marketing or advertising background. Cruise industry experience a plus.COMPETENCIES / SKILLS
Must be highly organized and detail oriented.Excellent proofing skills.Strong written and oral communication skills required.Must have good working knowledge of Outlook, Excel, Word, Adobe Acrobat and PowerPoint.Working knowledge of NVS preferred. Working knowledge of Workfront a plus.
To Executive Search Firms & Staffing Agencies : NCLH does not accept unsolicited resumes from any agencies. All unsolicited resumes will be considered NCLH property, and NCLH will not be obligated to pay a referral fee. This includes resumes submitted directly to Hiring Managers without contacting the NCLH Human Resources Talent Acquisition Department.
EQUAL EMPLOYMENT OPPORTUNITY :
Norwegian Cruise Line Holdings Ltd. and its subsidiaries are equal opportunity employers, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristics protected by law. EEO is the law | EEO is the law GINA Supplement
Applicants have rights under Federal Employment Laws. FMLA | EPPA | Job Safety and Health : It's the Law
