What are the responsibilities and job description for the Digital Marketing Specialist / Part-Time (Virtual, NYC Education & Parenting Market) position at NORY, Inc.?
About NORY: NORY is the premier STEM camp provider in NYC and Boston, enriching the learning journey of 4000 children annually through immersive and hands-on learning experiences. Our mission is to develop young risk-takers, problem solvers, and empathetic leaders. Discover more about our mission and vibrant camp atmosphere:
- Instagram: bit.ly/noryi
- Summer Camp Video: bit.ly/noryvideo1
The Role: We are seeking a Part-Time Digital Marketing Strategist with a deep understanding of the NYC parenting and education market. This role is ideal for a proactive, analytical thinker capable of developing, analyzing, and refining marketing strategies based on quantifiable data. You will craft high-quality marketing materials and manage the dynamic needs of our campaigns, all within a flexible, virtual work environment.
Responsibilities:
- Customer Acquisition: Develop and refine a data-driven strategy to engage key segments in the NYC parenting and education market.
- Content Creation: Produce and manage compelling marketing content, including videos, images, and narratives that highlight the transformative impact of our programs.
- SEO Optimization: Implement SEO best practices, conduct keyword research, and optimize web content to enhance organic search visibility.
- Channel Management: Oversee and optimize marketing channels aimed at parents and teachers, continuously evaluating performance to adjust strategies.
- Analytics and Reporting: Track and analyze campaign performance and SEO effectiveness, using insights to guide future strategies.
Qualifications:
- Demonstrated success in digital marketing within the NYC education and parenting markets, with a strong focus on data-driven decision-making.
- Expertise in creating engaging multimedia content with a robust portfolio showcasing video production, graphic design, and written communication skills.
- In-depth knowledge of the NYC parenting and education sectors, with strategic marketing experience.
Join Our Vision: Align with our core values of purpose, accountability, feedback, and unity. See how you fit with our ethos at www.nory.co/value.
Compensation: $40-50 per hour, based on experience and portfolio strength.
Flexible Employment Options: This part-time role offers 5-20 hours per week, providing flexibility to fit your schedule and commitments. This is a remote position.
Application Requirements: Please submit your resume, detailed case studies of your successful marketing campaigns in the NYC parenting and education markets, and documentation of data-driven results to peter@nory.co
NORY, Inc. is an equal-opportunity employer, dedicated to diversity and inclusion. We welcome applications from all qualified individuals.
Salary : $40 - $50
