What are the responsibilities and job description for the Head of Community-Led Marketing position at Notion, LLC?
About Us :
We're on a mission to make it possible for every person, team, and company to be able to tailor their software to solve any problem and take on any challenge. Computers may be our most powerful tools, but most of us can't build or modify the software we use on them every day. At Notion, we want to change this with focus, design, and craft.
We've been working on this together since 2016, and have customers like Pixar, Mitsubishi, Figma, Plaid, Match Group, and thousands more on this journey with us. Today, we're growing fast and excited for new teammates to join us who are the best at what they do. We're passionate about building a company as diverse and creative as the millions of people Notion reaches worldwide.
Notion is an in person company, and currently requires its employees to come to the office for two Anchor Days (Mondays & Thursdays) and requests that employees spend the majority of their week in the office (including a third day).
About The Role :
We're looking for an experienced community and growth leader to build and scale Notion's global Community-led Growth motion (also known as B2C2B). Notion's Community-led growth flywheel accelerates when our community programs & social channels turn Notion users into fans and advocates, who then drive awareness of Notion, growing our base of Notion users. Our community programs focus on Creators / Influencers, Students, and Professionals, and our events, content, campaigns & digital community spaces measurably impact awareness & engagement from each of those user segments.
This role requires deep experience in community-driven brand building. The ideal candidate is / has : A seasoned marketer who excels in modern consumer / end user-focused social, influencer and community strategiesA hands-on builder who can inspire a team and catalyze cross-functional support while measuring impact and iterating rapidlyExcellent taste, ideally with a track record of fine-tuning it to the needs of several different audiencesKey Responsibilities : Strategy & Vision
Define and execute a global Community-led growth strategyBuild and manage relationships with key stakeholders across marketing, product, engineering, sales and customer support and Notion's communityDevelop metrics and KPIs to measure program success and community health
Team Management
Build and lead a high-performing global team of both direct reports & cross-functional partnersEstablish operational excellence in community programs executionFoster cross-functional collaboration with both global and regional teams
Program Leadership
Scale our Campus Leaders program globally with focus on high-potential campuses & marketsGrow our creator / influencer programs into a 'must-join' program that becomes an engine for Notion content creation & awarenessEvolve and grow our Champions program for Notion's professional power usersDesign and implement community engagement strategies across various platforms
Qualifications : Required :
10 years of experience in social / community-led brand marketingProven track record scaling / supporting a global community within a rapidly-growing companyExperience building and managing a multi-functional organizational with many cross-functional partners / stakeholdersDeep & nuanced understanding of creator economy and influencer marketingClear track record of success growing brand awarenessStrong understanding of B2C2B motions and community-led growth
Preferred :
Experience in SaaS, consumer subscription or digital productsInternational work experience or experience managing global teams
Impact & Outcomes :
Success in this role means : Building a thriving global community of Notion fans & advocates that drives organic Notion adoptionScaling our reach and engagement across key social platforms, focused on our target audiencesCreating sustainable & efficient programs that balance programming / content, campaigns, activations and growthChampioning Notion's fans and advocates within Notion and representing them internally with product, marketing, sales and customer support teams
Notion is committed to providing highly competitive cash compensation, equity, and benefits. The compensation offered for this role will be based on multiple factors such as location, the role's scope and complexity, and the candidate's experience and expertise, and may vary from the range provided below. For roles based in San Francisco or New York City, the estimated base salary range for this role is $242,000 - $300,000 per year.
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Salary : $242,000 - $300,000
