Digital Marketing Specialist

The Digital Marketing Specialist will administer the organization’s social media and online presence. As a daily publisher of content and administrator of all official agency accounts, the position will further build the agency’s successful social media program. Work is performed under the general direction of the Marketing & Communications Director with considerable latitude for independent judgment and action. Clearly defined annual performance goals will be set.

Hiring Salary Range : $60,000 - $70,000

ESSENTIAL FUNCTIONS

• Manage and evolve NOVA Parks’ brand, presence, and voice on social media and online.
• Day-to-day management of social channels, including curating post ideas, copywriting, publishing, managing, and maintaining platforms.
• Research competitive and industry best practices and share recommendations on social platforms, trends, and emerging opportunities.
• Provide innovative ideas for campaigns and initiatives based on best practices.
• Develop and execute creative strategy for new and existing social media channels.
• Participate in brainstorming and content ideation sessions.
• Write, edit, and proofread copy for social media and other digital channels as needed.
• Implement a digital content calendar to plan, develop, and execute timely marketing campaigns across multiple online channels.
• Monitor and track performance metrics, goals, and KPIs using social media management tools like Sprout Social, Google Analytics, Hootsuite, and others.
• Track and review key metrics, present findings, and provide strategy recommendations and campaign optimization suggestions to internal stakeholders.
• Identify opportunities to grow channels with new external audiences and engage with these audiences on social media.
• Identify partnership opportunities with social media influencers. Conduct outreach to foster positive relationships via social media and to build network of partners and potential partners.
• Maintain proficiency and up-to-date knowledge in latest social media trends, tools, platforms, technologies, and best practices (new tools, algorithm changes, platform enhancements,
• Communicate platform best practices and provide appropriate training to publishers as needed or as requested. Provide strategic and tactical counsel to staff as needed.
• Manage the online reputation of NOVA Parks by monitoring positive and negative feedback to identify threats and opportunities in user-generated content surrounding the agency.
• Monitor social channels, provide customer support, respond to inquiries, and work with appropriate internal department to ensure customers receive accurate and timely information.
• Collaborate with Graphic Designer to develop visuals for digital channels (cover images, ads, landing pages, newsletter graphics, website photos, social graphics, .
• Implement and manage online and social media campaigns and track effectiveness.
• Create and coordinate e-blasts, digital newsletters, and announcements, and deliver to pre-determined lists.
• Provide website maintenance including content changes, calendar listings, and corrections.
• Coordinate with web vendor to troubleshoot issues and implement enhancements.
• Other duties as assigned.

REQUIRED QUALIFICATIONS (minimum)

Education : Graduation from an accredited college / university with a bachelor's degree in digital communications, marketing, related degree, or equivalent work experience. Further training on video production preferred.

Physical : Non-manual work with strength and dexterity necessary to perform required tasks, including lifting, stooping, bending, and working in both indoor and outdoor settings.

Experience : Three years of experience in social media, videography, or any equivalent combination of education, training, or experience which provides :

The ideal candidate will display :

Duties and responsibilities are designed to be the essential elements of the job. They do not preclude the performance of related, or even unrelated, jobs which may be necessary to properly and efficiently complete all work assignments. NOVA Parks reserves the right to amend job specifications to meet current needs.

Benefits : This position is a benefit eligible position. Benefits include medical and dental insurance, life insurance, long-term disability, retirement plan, and more.

It is the policy of the Northern Virginia Regional Park Authority to prohibit discrimination on the basis of race, sex, color, national origin, religion, age, veteran status, political affiliation, genetics, or disability in the recruitment, selection, and hiring of its workforce.

Reasonable accommodations are available to persons with disabilities during application and / or interview processes per the Americans with Disabilities Act. Contact 703-352-5900 and ask for Human Resources for assistance or send an e-mail to

Salary : $60,000 - $70,000