What are the responsibilities and job description for the Associate Director, Peer to Peer Marketing Delivery position at Novartis Farmacéutica?
Job ID REQ-10038410Jan 31, 2025USASummary Location :
Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.This position will be located at East Hanover, NJ and will not have the ability to be located remotely. This position will require 20% travel as defined by the business (domestic and / or international). Please note that this role would not provide relocation and only local candidates will be considered.
About the Role : The Associate Director, Peer to Peer Marketing (known as Associate Director, HCP Education Delivery within Novartis), is a strategic marketing role within Integrated Marketing Organization of US Pharma. This position is dedicated to the consistent delivery of top-tier HCP education for Therapeutic Areas (TA) / Brands. Leveraging Novartis HCP Education capabilities and deep customer and TA / Brand insights, the role is designed to elevate peer to peer promotional activities and create a broad ecosystem of education. This role will also be the lead to create and execute educational experiences that not only inform and engage HCPs on DSE and unbranded education, but also foster confidence in appropriately selecting and prescribing Novartis products in line with marketing strategies.Key Responsibilities :
Serve as a
marketing point of contact
across teams and functions, partnering closely with professional promotions marketing team, media, and digital team, medical, and sales leadership to effectively build and deliver HCP education that resonates with the
marketing strategy
brand vision.Define and implement an impactful delivery of HCP education, utilizing
marketing analytics
to measure success and drive program enhancements.Identify and apply industry-leading best practices in peer-to-peer marketing, ensuring improved consistency and impact across HCP education initiatives.Share best practices across the HCP Education Delivery team, fostering a culture of
marketing collaboration
brand consistency .Actively contribute to the development of the HCP experience roadmap and HCP Impact plan, integrating marketing campaigns with educational components to enhance HCP engagement.Partner effectively with HCP facing functions and teams, including the field, to achieve HCP education objectives and deliver an integrated education experience.Collaborate with the HCP Marketer and the Customer Engagement teams to support HCP Education and field communication and training activities, as appropriate, ensuring alignment with overall
marketing campaigns .What You’ll Bring to the Role :
Education :
Bachelor's degree in a related field is required; Master of Science, and / or MBA preferred.A minimum of
5 years of commercial marketing experience , with a proven track record of building scalable HCP education programs. Alternatively, candidates with 2 years of marketing experience and completion of a postdoctoral fellowship at a major pharmaceutical company will also be considered.Demonstrated ability to
communicate scientific data
effectively to a variety of audiences.Experience in
driving enterprise-wide initiatives
that enhance the HCP experience and demonstrate measurable improvements.Proven
project management skills , with the ability to lead and deliver multiple top-priority projects on time, within scope, and on budget. A strategic and analytical mindset is essential, as demonstrated by key projects or initiatives.Accomplished cross-functional leadership skills, with the ability to collaborate effectively with various teams and stakeholders.Multi-functional experience in Pharmaceutical or Healthcare.Prior work within a center of excellence model, where consistent standards, best practices, and knowledge sharing were effectively implemented.Why Novartis : Our purpose is to reimagine medicine to improve and extend people’s lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this? With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us!Join our Novartis Network :
Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up.The Novartis Group of Companies are Equal Opportunity Employers who are focused on building and advancing a culture of inclusion that values and celebrates individual differences, uniqueness, backgrounds and perspectives.Accessibility & Reasonable Accommodations :
The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities.Division USBusiness Unit Innovative MedicinesLocation USAState New JerseySite East HanoverCompany / Legal Entity U014 (FCRS = US014) Novartis Pharmaceuticals Corporation
J-18808-Ljbffr
