Associate Director, Marketing Strategist - DTC

Job Description Summary

The Associate Director - Dermatology Marketing Strategist will focus on DTC marketing strategies supporting a Marketing Director and delivering key strategic analyses. This individual will work closely with the Director of Marketing Strategy and cross-functional partners to ensure that the Marketing Strategy is effectively integrated into HCP / Patient-centric campaigns and experiences. Additionally, the role involves identifying, testing, validating, and executing creative concepts, creating lead assets for DTC efforts, and embedding best practices across marketers to improve impact and create communities of practice.

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Job Description

Key Responsibilities :

• Work effectively with the ED Marketing Strategy SPOC, Marketing Director(s), and the HCP Marketer(s) to develop a cohesive and integrated brand marketing strategy and campaign grounded in patient insight for growth brands and / or supporting a Patient Marketer Director for the Hidradenitis Suppurativa indication.
• Establish brand-specific Patient domain expertise, and create engaging brand-centered content and concepts for adaptation into personalized and tailored experiences.
• Share and embed knowledge on best practices to engage Patients and change behavior across the full brand lifecycle.
• Implement best-in-class digital marketing strategies that align to brand goals and maximize business results.
• Foster a high-performing team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives.
• Support and deliver the Patient integrated plan for the brand to achieve the Product strategy and objectives; define resourcing required and manage the allocated budget for Patient, collaborating effectively across strategic partners including PSS and Communications and Engagement.
• Drive excellence in developing the lead asset for Patient (e.g., patient brochure / digital / social ad) through domain expertise to enable adaptation across the end-to-end experience, partnering closely with the Customer Experience Planning and Optimization team.
• Provide business requirements and input into selecting the agency (AoR) for brand marketing (Patient) and partner with Operations to maximize agency relationship(s).
• Collaborate with Product teams and CE team on integrated plan and lead asset(s), as appropriate.

This role is based in East Hanover, NJ and will not have the ability to be located remotely. Novartis is unable to offer relocation support for this role; please only apply if this location is accessible for you. This position will require 25% travel as defined by the business (domestic and / or international).

Essential Requirements :

Desirable Requirements :

Commitment to Diversity & Inclusion : Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

EEO Statement : The Novartis Group of Companies are Equal Opportunity Employers who are focused on building and advancing a culture of inclusion that values and celebrates individual differences, uniqueness, backgrounds, and perspectives.

Accessibility and Reasonable Accommodations : The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities.

Salary Range : $158,400.00 - $237,600.00

Skills Desired : Agility, Asset Management, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Healthcare Sector Understanding, Influencing Skills, Marketing Strategy, Negotiation Skills, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships.

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Salary : $158,400 - $237,600