What are the responsibilities and job description for the Director, Marketing Strategy - Cardiovascular position at Novartis Group Companies?
Job Description Summary
The Director, Marketing Strategy - Cardiovascular is responsible for the comprehensive development, implementation, and execution of brand strategy, marketing mix, and operational plans. The efforts of this role will optimize the brand's positioning, expand market share, and ensure that the marketing strategy is effectively integrated into the HCP / Patient-centric campaigns and experiences. This individual plays a critical and transformative role in shaping and executing a robust strategic business plan, developing and implementing high-impact tactical programs, and rigorously assessing ROI to ensure sustained success.
This position will be located at the East Hanover, NJ campus and will not have the ability to be located remotely. This position will require up to 25% travel as defined by the business (domestic and / or international). Please note that this role would not provide relocation and only local candidates will be considered.
LI-Hybrid
Job Description
Key Responsibilities :
- Leadership and development of members of the brand team
- Ensure flawless execution of the brand strategy and through development and implementation of the IMPACT / brand plan
- Drive the conception, creation, and launch of innovative marketing campaigns that propel brand visibility and engagement.
- Monitor the product performance, competitive environment and customer base to quickly identify plan changes
- Manage ROI assessments of tactical programs, & while collaborating with Sales Leadership, ensure proper execution throughout the field force(s)
- Lead interactions with extended brand team members including other functional areas (Sales, Managed Markets, Medical, Clinical, Regulatory, Training, Finance, and others, building consensus / buy-in among these team members
- Present to senior management on strategy and action plans to address competitive threats and / or exogenous market events
- Provide leadership to members of the brand team and extended team members including coaching, advising, and developing team members
- Ensure compliance with Novartis policies and procedures and full integration into the Novartis culture and support resources
- Responsible for IMPACT / brand planning
Essential Requirements :
Desirable Requirements :
Commitment to Diversity & Inclusion : Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
The pay range for this position at commencement of employment is expected to be between $185,500 and $344,500 / year; however, while salary ranges are effective from 1 / 1 / 25 through 12 / 31 / 25, fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further, final pay determinations will depend on various factors, including, but not limited to geographical location, experience level, knowledge, skills and abilities. The total compensation package for this position may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and / or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department / team performance, and market factors.
EEO Statement :
The Novartis Group of Companies are Equal Opportunity Employers who are focused on building and advancing a culture of inclusion that values and celebrates individual differences, uniqueness, backgrounds and perspectives. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to fostering a diverse and inclusive workplace that reflects the world around us and connects us to the patients, customers and communities we serve.
Accessibility and reasonable accommodations
The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please send an e-mail to us.reasonableaccommodations@novartis.com or call 1(877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
Salary Range
185,500.00 - $344,500.00
Skills Desired
Agility, Asset Management, Business Strategy, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Inspirational Leadership, Marketing Strategy, Negotiation Skills, Operational Excellence, People Management, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Strategy, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships
Salary : $185,500 - $344,500
