What are the responsibilities and job description for the Director, Integrated Field Targeting and NBA (1 of 2) position at Novartis?
Summary
This is position 1 of 2.
About the Role
The Insights and Decision Science (IDS) team is dedicated to enabling improved decision-making at Novartis by leveraging data and advanced analytics capabilities to generate actionable insights that drive business growth. We collaborate closely with the US business, bringing insights and challenging ideas to empower smarter, data-driven decision-making. Reporting into the ED, Integrated Field Targeting and NBA, this role is crucial in shaping the strategic direction of customer engagement and market penetration.
By leveraging data-driven insights and a deep understanding of the healthcare ecosystem, the Dir, Integrated Field Targeting and NBA equips the field force in a given function with the necessary tools and information to effectively engage with key stakeholders.
This role is instrumental in driving the company's growth by aligning targeting efforts with market access opportunities and evolving healthcare trends.
Key Responsibilities:
- Maintain and improve customer (HCP & Account) targeting strategy for all Novartis field teams in a given function, ensuring they are aligned with the organization’s broader strategic goals
- Improve overall targeting methods by identifying and propagating the most up-to-date, effective, and efficient approaches within the team
- Recommend priority accounts / HCPs for field force engagement based on various factors like reimbursement trends, access positioning, network influence, historic responsiveness, brand strategy, competitive pressures, in-depth understanding of the local healthcare ecosystem, etc.
- Address specific account and HCP needs while also adhering to compliance guidelines. Devise the call plan for accounts / HCP to balance workload across field force, while also catering to each account stakeholder’s unique needs and business objectives
- Support quarterly targeting and field NBA review with key stakeholders
- Support CRM and Field operations to ensure targeting and field NBAs are successfully implemented
- Work with IDS Launch I&A team’s best practices to develop launch targeting and field NBA ahead of disease state education as well as product approval. Provide insights on prioritization of accounts / HCPs for field force engagement based on various factors like reimbursement trends, access positioning, depth understanding of the local healthcare ecosystem, etc.
- Implement Next Best Action models across core marketing and field functions to drive better engagement with patients and HCPs
- Work with IDS marketing analytics team to ensure NBA provides a coordinated customer experience. Coordinate targeting & NBA strategy across all field functions to drive a better customer experience
- Work with IDS AI/Data science team to develop an NBA decision engine. Develop a feedback mechanism to gather insights from the field to push for continuous improvement
Novartis seeks an individual with extensive experience in strategic leadership and customer engagement within the pharmaceutical or healthcare industry. This role requires a deep understanding of customer targeting strategies and the ability to align these with broader organizational goals. The candidate should have a proven track record of guiding teams in identifying and prioritizing customers and assessing patient growth opportunities. Experience in reviewing, enhancing targeting methods, and implementing Next Best Action models is crucial for driving engagement and achieving business objectives.
Essential Requirements:
Education: Bachelor's degree in related field is required; Master of Science and/or MBA preferred
- Minimum of 8 years of experience in customer prioritization, analytics, or strategic planning within the pharmaceutical or healthcare industry
- Proven track record of developing and implementing strategic goals and targets for large field teams
- Ability to inspire and guide cross-functional teams towards achieving strategic objectives
- Excellent analytical skills, with the ability to interpret complex data and translate insights into actionable strategies
- Experience in collaborating with senior leadership to align field goals with broader business objectives
- Strong understanding of market dynamics, competitive landscape, and industry trends in pharmaceuticals
- Exceptional communication and interpersonal skills, with the ability to effectively liaise between field teams and senior management. Demonstrated ability to foster a culture of continuous improvement and data-driven decision-making
- Proficiency in using advanced analytics tools and technologies to support goal setting and performance evaluation
The pay range for this position at commencement of employment is expected to be between $185,500.00 and $344,500.00 a year; however, while salary ranges are effective from 1/1/25 through 12/31/25, fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further, final pay determinations will depend on various factors, including, but not limited to geographical location, experience level, knowledge, skills and abilities. The total compensation package for this position may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
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Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards
EEO Statement:
The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status.
Accessibility & Reasonable Accommodations
The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please send an e-mail to [email protected] or call 1(877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
Salary : $185,500 - $344,500
