Offline Marketing Specialist (Bilingual Mandarin)

Position Overview

Novel Prep is seeking a passionate and experienced Offline Marketing Specialist to expand our presence in the Southern California market. The ideal candidate should have a solid background in the education industry, strong resource integration abilities, proven business development (BD) experience, and fluency in both English and Mandarin.

Key Responsibilities

• Develop and implement offline marketing strategies targeting the Diamond Bar and Irvine regions.
• Establish and maintain partnerships with local educational institutions, community organizations, schools, and other collaborators.
• Organize and execute offline events (e.g., education fairs, parent workshops, campus activities) to enhance brand visibility and engagement.
• Leverage Southern California-based resources to complement online marketing efforts and drive comprehensive promotional campaigns.
• Analyze market data, track the effectiveness of promotional activities, and provide optimization recommendations.
• Support other market-related activities and assist in achieving annual objectives.

Qualifications

• Education Industry Experience: Minimum of 2 years of offline marketing experience in the education sector, with familiarity with local market dynamics and customer needs.
• Resourcefulness: Strong knowledge of Southern California’s local market and community resources, with the ability to quickly identify and secure relevant partnerships.
• Business Development: Demonstrated BD experience and success in building and maintaining long-term relationships.
• Language Skills: Fluency in English and Mandarin, with excellent communication and interpersonal abilities.
• Education Background: Associate’s degree or higher, with a preference for majors in marketing, education management, or related fields.
• Professional Skills: Strong organizational, problem-solving, and teamwork abilities, with the capacity to thrive under pressure.