What are the responsibilities and job description for the Hemoglobinopathies Patient Experience Lead position at Novo Nordisk?
About the Department
The Strategy & Rare Disease (STARS) organization drives the long-term strategic direction of Novo Nordisk Inc. (NNI) / North America Operations (NAO) and leads all US commercial efforts for Novo Nordisk’s Rare Disease portfolio. The mandate of STARS is to facilitate the development and to coordinate the execution of the long-term strategy, defining a sustainable business model in US beyond a 5-year time horizon. This department serves as the insiders of the US market when informing and help shaping upstream decisions around future investments and assets. The Rare Disease portfolio includes products in the hemophilia and growth disorders therapeutic areas, new products in the pipeline, and products acquired through business development efforts in existing and new areas. The STARS team collaborates and partners with groups across NAO, Research & Early Development, Development, innovation hubs across NN, other affiliates, and global. We’re looking for individuals who are enterprise thinkers, inclusive leaders, and strong collaborators, as we embark on shaping our future.
The Position
The Associate Director, Patient Experience has overall strategic and operational responsibility as well as tactical pull through of all efforts for patients and caregivers within their designated Hemoglobinopathiesa Therapy Area and for relevant in-line and new product commercialization assets (3 years prior to launch). They will lead the development and implementation of brand plans, development of capabilities to strengthen our market approach, and be the strategic conduit for initiatives across functions that drive success. They will be empowered to make strategic decisions and lead the development and roll-out of tactics that pull through the strategy and are accountable for successful business performance. Leveraging insights to design and drive a differentiated customer experience, they are responsible for developing and implementing all patient marketing activities to help achieve goals and will provide brand leadership across functions. This role is responsible for developing and implementing all patient-facing activities to help achieve goals, cultivate relationships with key influencers within local and national advocacy groups, leading strategic programs with advocacy groups and directly with patients / caregivers and patient facing specialty pharmacy representatives. They drive the execution approach for the field teams to ensure effective community engagement. They are accountable for achievement of pre-launch readiness for new products and NNI P&L business objectives for in-line brands.
Relationship
Reports to the Hemoglobinopathies Commercial Head. Works closely with Associate Directors and Senior Brand Managers across the Hemoglobinopathies TA and with individuals in similar roles in other Rare Disease Therapy Areas. This role requires a strong collaborative culture where individuals work together as a cohesive team to accomplish goals. This role will closely partner with Field Sales, Market Access, Commercial Excellence, Medical Affairs, Strategic Partnerships and Engagement, Customer Experience and Marketing Enablement, Employee Experience, Public Affairs, Regulatory, PRB, PSP, FRM, Conventions, Global Marketing, Launch Office, Communications, and Legal. External relationships include relations with patients, caregivers, influencers, advocacy organizations and relevant specialty pharmacy stakeholders. Works extensively with professional services vendors including advertising and healthcare-related agencies.
Essential Functions
- Patient -Centric Strategy, Creation & Execution
Fully understands disease state, market dynamics, patient and provider journey, customer insights and competitive landscape to inform strategic approach and key brand decisions
Closely collaborates with global (including marketing, launch office, supply etc.) to be the voice of the US and inform global endeavors and gain alignment on relevant local initiatives
Spearhead the development of promotional, engagement, and experience programs, incorporating personalized content to effectively address the needs of key segments and enhance overall engagement
Consistently assess brand performance, drivers and barriers of performance and execution of plans to maximize results
Accountable for the ongoing management and oversight of allocated brand and TA budget from local and central funding
Physical Requirements
20-30% overnight travel required.
Qualifications
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.
Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
