Associate Director, Media Analytics & Reporting

POSITION SUMMARY:

The Associate Director is responsible for managing a team of smart analysts that create data-driven tools and insights to inform marketing strategy and optimizations. This role will be collaborating with internal and external partners from traditional (TV, radio, OOH, print) and digital (SEM, display, mobile) advertising planning, measurement, and MarTech backgrounds. The Associate Director will help lead the planning process, equipping our planning & activation teams with data driven planning insights for key clients, while also leading the day-to-day reporting & measurement practice as a whole for the agency.

The ideal individual has experience in leading multimedia analytics teams (traditional digital channels). Skills and aptitude (highly analytical, high emotional IQ, world-class problem solving) are critical on our small and scrappy team, but we’re also looking for plain ‘ole good humans. Someone who runs fast, works smart, and brings a smile to the office every day. You will be responsible for contributing to all aspects of the Localytics department, providing thought leadership on the strategic vision, new business support, talent/performance management of analysts, training / L&D creation, and campaign analytics/measurement. Identifying opportunities for departmental growth across our core clients will also be in your remit.

Please Note: While this role is listed as in-person, we offer a hybrid work model that provides flexibility to work remotely most of the time. The specifics of the hybrid schedule will be discussed during the interview process, but candidates should anticipate being in the office on an as needed basis to collaborate with the team and meet role-specific needs..

We are only looking for candidates in the Minneapolis/Saint Paul area and do not offer relocation assistance.

We are unable to sponsor employment VISA's at this time for this position.

Please do not apply if you require VISA sponsorship now or in the future.

PRIMARY RESPONSIBILITIES:

Analysis & Measurement focused work

• Serve as key analytical lead for major clients, appropriately managing resources against SOWs & utilization rates.
• Lead & direct the team of analysts on how to use data and statistical techniques to extract insights on market landscape analysis.
• Identify opportunities to expand analytics remit across day-to-day client stakeholders with core NOVUS leads.
• Collect and analyze campaign performance across traditional and digital media channels to inform the strategic planning process, and tactical optimizations.
• Creation, management and presentation of client learning agendas while also creating wrap reports to inform key learnings against learning agendas.
• Summarize and present measurement / Test & Learn results from matched market testing, A/B Testing, creative tests, etc.
• Manage overall strategy development for consumer targeting (geo-spatial and qualitative)
• Manage ad-hoc client-specific analytic projects
• Serve as a resource for new business pitches, shepherding resources and developing innovative angles and approaches.
• Develop proof of concept for repeatable solutions to new business questions.
• Procure and manage UM/MMM partner on behalf of clients.
• Derive insights from client procured MMM/UM work/tools, campaign dashboards, test and learns to apply to Novus planning and day to day optimizations.
• Provide guidance to team on best practices around management and utilization of 3rd party data sets to inform consumer targeting or to provide reach/frequency analysis.
• Serve as SME and main point of contact for external research tools, assisting in administration of access and facilitating training.
• Develop best practices in advanced analytics to best meet client objectives with efficiency and scalability within organization in mind.
• Other duties as assigned by supervisor or department head.

Analytic Product Management focused work

• Consult on the creation of client-specific instances of internal tools.
• Partner with stakeholder to lead the ideation of new tools/products.
• Management of tactical roadmap for product development from start to finish.
• Conduct regular stakeholder reviews with each LOB to ensure needs are tracked/addressed.
• Ensure workflow prioritization is met for each LOBs.
• Database management of all inputs for productization (1st party client data, 3rd party data).
• Partner with the MarTech team to consult on the procurement and ingestion of 1st party client data (sales, store lists, etc) and external 3rd party data.
• Other duties as assigned by supervisor or department head.

REQUIREMENTS:

• Bachelor’s degree in Business, Marketing Analytics, Applied Mathematics, or Statistics or related industry.
• 8 years of experience at a media agency, marketing analytics firm or in a quantitative, insight-driven field.
• Excellent strategic thinker who is willing to take risks and challenge the status quo.
• Strong leader who can demonstrate exceptional analytic skills, innovative approaches to solving complex problems, and an aptitude independent, decisive decision making.
• A seasoned, professional who has executive level presence, presents confidently, and demonstrates visible leadership behavior to all stakeholders.
• Experience handling peak periods of work volume and marshalling appropriate resources and prioritizing accordingly.
• Proficiency in Alteryx, SAS, SPSS, R or other advanced analytics software packages and Microsoft Excel and Powerpoint.
• Fluency with concepts of database design and SQL.
• Experience with data visualization platforms (Qlikview, Tableau, Power BI, etc).
• Knowledge and experience with syndicated research sources/tools (GfK, MRI, Simmons, Scarborough, IMS, Nielsen, comScore, etc).
• Hands-on experience with marketing mix modeling/econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc).
• Knowledge of external trends and developments in media landscape and analytics and measurement methodologies.
• Intimate understanding of MMM / econometric models for measuring ROI.
• Understanding of digital media analytics (ala Google Analytics, Adobe Analyics).
• Experience with mobile / mobility providers (e.g., Placer.AI, Foursquare, Factual, PlaceIQ, etc).

WHY WORK AT NOVUS:

We Bring Brands To Where People Live Their Lives.

NOVUS is an independent local media planning and buying agency. We are focused on local media of all types including video, audio, OOH, digital, and print. We have carved out a unique position in the marketplace; with comprehensive data sets, proprietary tools and some of the best strategists in the industry, NOVUS builds and executes plans that achieve remarkable results.

NOVUS provides a collaborative work environment, with career advancement potential and offers an array of benefits as well as considerable time off allowances. Additionally, as a mid-sized agency, team members have direct exposure to senior management on a regular basis and they get the opportunity to work on a range of assignments with significant responsibilities. By joining one of the premier media companies in the industry, you'll be part of a team that is passionate, engaged, forward-thinking and seizing opportunities daily.

NOVUS was recognized by the Ad Age as one of the top independent Media Agencies of 2022 in the country with a Silver in Media Agency of the Year!

POSITION SALARY:

We are committed to providing salary ranges for all open positions. Please note that the specific compensation for this role will be determined based on your experience, qualifications, location, and internal equity considerations. The salary range for this position is: $125,000.00 - $150,000.00. This range reflects the base salary for this position.

NOVUS BENEFITS:

NOVUS offers a full array of health care and wellness benefits, which currently includes medical, prescription, dental, vision, life and accidental death & dismemberment insurances, short and long-term disability, pre-tax flexible spending accounts, a health savings account, legal services, identity theft protection and an employee assistance program. Eligible employees are those that are full-time salaried or part-time salaried employees working 30 hours per week or more, as well as those whose eligibility is required by applicable state law. A group retirement savings plan is also available to all salaried employees. While the Company continually seeks to improve upon and add to its current benefits suite, it believes you will find the benefit programs as comprehensive as any in the industry.

Novus Media is committed to a policy of Equal Employment Opportunity and will not discriminate against any applicant or employee of the Company, on the basis of race, religion, ethnicity, national origin, ancestry, marital or family status, age, gender identity or expression, gender, sexual orientation, disability, or any other characteristic protected by law. Our agency is committed to fostering diversity, equity, inclusion and belonging (DEIB) as a key pillar of our culture, and we strongly encourage people from diverse background to apply.