What are the responsibilities and job description for the Content Marketing Specialist position at NPA WorldWide?
Job description : Content Marketing Specialist (Financial Services industry)Location : Houston, TX (100% in-office role)Our client is a thriving wealth management firm (RIA and MFO) that israpidly expanding in the Houston area. The company is seeking anexperienced content marketing specialist with a versatile copywritingstyle and graphic design experience.The content marketing specialist will write, edit, and distribute mediafor a variety of projects including web, social media, print, and video.This person will collaborate with the rest of the marketing team todevelop creative concepts and compelling messaging.Responsibilities : - Write engaging and persuasive promotional and informational digitalcontent, optimizing copy to drive website traffic and leadgeneration (website pages, blogs, landing pages, eBooks, emails,and social media).- Create original copy and edit content for corporate marketing andcommunications materials.- Interpret project briefs to develop and execute creative concepts.- Research and understand subject matter expert needs and targetaudiences through online research, interviews, and in-personmeetings.- Oversee and execute graphic design for all marketing materials.- Review web analytics and SEO reports, making recommendations forimprovements.- Collaborate with team members from concept development to contentdistribution.- Present copy concepts and final deliverables to the internalmarketing team.- Maintain up-to-date knowledge of industry trends and best practicesin marketing and communications.- Ensure consistency in messaging by adhering to style guidelines andbrand voice. Qualifications : Qualifications : - Bachelors degree in communications, marketing, journalism, or arelated discipline.- Minimum of 3 years of professional copywriting experience within thefinancial services industry, with a strong portfolio. Experiencespecifically within an RIA, wealth management firm, or privateclient division of a broker-dealer is a plus.- Exceptional writing and research skills, with the ability to adapttone and style based on industry and target audience.- Ability to work independently and collaboratively in a fast-pacedenvironment with tight deadlines.- Proficiency in Microsoft Office Suite, WordPress, Google Analytics,and graphic design software.- Experience with Google Ads and paid social media campaigns.- Strong understanding of SEO tactics, including keyword-centriccopywriting, meta descriptions, image optimization, sitestructure, and link-building.- A keen eye for detail and a strong appreciation for high-qualitydesign.- Excellent organizational and multitasking skills. Why is This a Great Opportunity : Growing and thriving RIA with a lot of potential for advancement!
