What are the responsibilities and job description for the Product Marketing Manager position at NRG?
Welcome to the intersection of energy and home services. At NRG, we’re driven by our passion to create a smarter, cleaner and more connected future.
Vivint Smart Home, an NRG owned company, is a leading smart home company in the United States, dedicated to redefining the home experience with intelligent products and services. We find purpose in proactively protecting and keeping our customers connected to home, no matter where they are. Join the Smart Home team to create smarter, safer and more sustainable homes.
Primary Responsibilities:
- P&L responsibility across multiple product lines; i.e., revenue, product cost, quality and install
- Analyze core and adjacent markets, developing strategies for growth and driving go to market strategy
- Defining each market by the channel and distribution
- Able to lay out pricing landscape by market and creating cost recommendations
- Participate in the Phase Gate process to ensure organization alignment
- Analyze products through the Product Life Cycle process and make strategy recommendations into each phase
- Define messaging for New Product Introductions that resonate with consumers that can be passed to Marketing Communication
- Develop and execute customer-centric GTM plans to bring new products to market
- Identify customer path-to-purchase journeys and developing plans that meet customers where they are
- Identify customer jobs-to-be-done and segmentation and bringing those learnings into the product development process
Required Skills:
- Able to define market segments by price point, channels, distribution, share and decision factors
- Analyze P&L and identify factors that influence growth and profitability
- Familiar with a Phase Gate process
- Able to work cross department between Product Development, Engineering, Supply Chain, Finance and Sales
- Strong critical thinking skills, with an ability to identify trends in financial data and develop creative solutions to address negative trends
Required Education/Experience:
- 5 years of marketing experience in a B2C model
- Bachelor’s degree in relative field
- Successful track record of thriving in a fast-paced environment. Change is constant at Vivint.
- Experience developing and executing customer-centric GTM plans to bring new products to market
- Experience identifying customer path-to-purchase journeys and developing plans that meet customers where they are
- Experience with identifying customer jobs-to-be-done and segmentation and bringing those learnings into the product development process
NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Vet/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.
Official description on file with Talent.
