Demo

Senior Specialist Marketing

NSF
Ann Arbor, MI Full Time
POSTED ON 1/29/2025
AVAILABLE BEFORE 2/27/2025
Job Description

NSF is looking for a Senior Marketing Specialist to join the Global Food & ISR Marketing organization.

In this role, you are responsible for providing regional marketing support to the Food strategic marketing initiatives with a strong focus on driving business growth through focused marketing activities that are aligned with strategic and regional marketing plans. You will work collaboratively with the marketing stream leads, regional marketing team, shared services, regional food leaders, and sales to seek alignment and execute plans.

Responsibilities

Principle Accountabilities include, but are not limited to:

  • Work closely with the Global Senior Marketing Manager, the NA marketing team, the local business specialists, and sales teams on the implementation of the Food strategic marketing plans and campaigns in your region and countries, utilizing all available marketing channels through an integrated approach
  • Identify and be accountable for your marketing targets, ensuring you generate the required volume of qualified leads into the sales pipeline through your marketing activities
  • Collaborate closely with the Stream Leads for each Business Unit (BU) to ensure the execution of the marketing campaigns and provide input into messaging and strategy based on local market requirements
  • Liaise with Shared Services to implement best practice tactical marketing and ensure ROI through utilizing central systems and tools including performance measurement dashboards.
  • Conduct ongoing customer research and competitor monitoring and report back to regional marketing and business leaders on key trends, providing guidance on any updates required for local marketing campaigns, market segmentation and messaging
  • Liaise with regional sales teams and strategic food & ISR marketing to ensure sales aids add value, collaborating with the team to develop appropriate sales tools
  • Support local sales teams at key events and key account opportunities
  • Monitor and collate the results of every campaign implemented, by tactical channel, and report these in a timely manner.
  • Help update the campaign plan schedules that allow food strategic marketing and sales teams to access and track the status of each campaign’s production and execution, by channel.
  • Use your initiative to explore better ways to target customers bringing innovative ideas on proposed new channels to market through, partnerships and other collaborations that can help you build your customer pipeline

Qualifications

  • Minimum Bachelor’s degree in marketing, or a related field
  • Minimum 3 years proven track record in project management preferably in a similar sector-orientated role or matrix organization and detail-orientated
  • Experience in planning and executing successful campaigns
  • Ability to digest and report results of marketing campaigns by channel
  • Strong time management and organizational skills
  • Team player with the ability to build a strong rapport with all stakeholders
  • Excellent knowledge of MS Office suite and marketing automation tools such as Pardot, Salesforce, web, and other systems an advantage
  • Co-ordinate and support translations where required
  • Understand brand positioning and how this is integrated into campaign communications
  • Experience working in regional markets with an appreciation of cultural differences
  • Demonstrate ability to manage multiple projects and deadlines and work well under pressure
  • Excellent communication - written, verbal, and presentation skills
  • Collaborative, proactive, approachable, and dependable
  • Willingness and ability to travel globally (approx. 10%)

About Us

At NSF, our mission is to improve human and planet health by enabling safe food, clean water, and life-enhancing health technologies and products for millions of people around the world. We’re a global leader in standards development, testing, auditing, certification, and knowledge-based solutions for the food, nutrition, water, and life sciences industries. We’re passionate about our work because together, we have a broad impact on our world.

Our growing team of more than 3,000 team members provide services across all continents through our global offices and state-of-the-art laboratories, at our client sites, and from home offices. We’re growing fast and expanding into new areas, and that’s where you come in.

Come join a team that makes a difference in the world. More information about NSF can be found at nsf.org.

One of our core values is We Are One NSF. This means that while we’re one team, we embrace the cultural, ethnic, language and demographic diversity that reflects the societies in which we live and work. NSF is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.

Notice to Agency and Search Firm Representatives: Please note that NSF is not accepting unsolicited resumes from agencies/search firms for this role. Resumes submitted to an NSF Employee by a third-party agency without a valid written & signed search agreement between NSF and said third-party agency, will become sole property of NSF. No fee will be paid if a candidate is hired as a result of an unsolicited agency or search firm referral. Thank you.

About The Team

NSF provides expertise and accredited food services across the entire food value chain: from agriculture, animal welfare, aquaculture, dairy, and production through to processing, distribution, quality management, retail, and restaurants. As a pioneer in food safety, we help businesses thrive while achieving their food sustainability, compliance, and risk management goals.

Our certifications services cover the Global Food Safety Initiative, supplier assurance, foodservice equipment and nonfood compounds, and organic and Certified Transitional certification through Quality Assurance International (QAI). We also offer HACCP validation and inspection, label claims verification and certification, DNA and food package testing, and product and process development. Separately, we provide expert consulting, food safety training, and auditing in areas including food fraud and gap assessments, retail food safety, and brand standards.

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