What are the responsibilities and job description for the Strategic Marketing Manager- Water position at NSF?
Job Description
As the Strategic Marketing Manager, Water, you will play a pivotal role in driving the marketing strategy and initiatives for our water division. You will leverage your deep understanding of the water industry to enhance brand visibility, foster customer engagement, and support sales growth.
This position requires a blend of strategic thinking, creative problem-solving, and data-driven decision-making.
Responsibilities
Reporting to the Marketing Director, NSF Water, your key responsibilities will include but are not limited to :
- Strategic Planning :
Develop and execute comprehensive marketing strategies to promote our water product-related services,
Conduct thorough market assessments to identify opportunities for growth and competitive differentiation,
Craft clear and compelling messaging and value propositions that resonate with target audiences, highlighting the benefits and differentiators of our water services,
Design and implement multi-channel global marketing campaigns, including digital, print, events, thought leadership articles, and press releases, to drive lead generation and customer acquisition and help the regional teams implementing them locally,
Manage the marketing budget efficiently, ensuring optimal allocation of resources across various initiatives.
Contribute to delivering the Annual Operating Plan for the assigned certification programs by teaming up with the program leaders and the regional managers.
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Qualifications
About Us
At NSF, our mission is to improve human and planet health by enabling safe food, clean water, and life-enhancing health technologies and products for millions of people around the world. We're a global leader in standards development, testing, auditing, certification, and knowledge-based solutions for the food, nutrition, water, and life sciences industries. We're passionate about our work because together, we have a broad impact on our world.
Our growing team of more than 3,000 team members provide services across all continents through our global offices and state-of-the-art laboratories, at our client sites, and from home offices. We're growing fast and expanding into new areas, and that's where you come in.
Come join a team that makes a difference in the world. More information about NSF can be found at nsf.org.
One of our core values is We Are One NSF. This means that while we're one team, we embrace the cultural, ethnic, language and demographic diversity that reflects the societies in which we live and work. NSF is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.
Notice to Agency and Search Firm Representatives : Please note that NSF is not accepting unsolicited resumes from agencies / search firms for this role. Resumes submitted to an NSF Employee by a third-party agency without a valid written & signed search agreement between NSF and said third-party agency, will become sole property of NSF. No fee will be paid if a candidate is hired as a result of an unsolicited agency or search firm referral. Thank you.
About the Team
NSF provides an extensive range of services for the water industry to help ensure the quality and safety of products in the marketplace. Separate from helping to facilitate consensus-based standards, NSF's water programs test and certify products for drinking water, pools / spas, plumbing, plastics and wastewater. Our global offices provide comprehensive services, quality support and superior knowledge to help you grow your business while saving time and money. Choose NSF to certify your product.
