What are the responsibilities and job description for the Senior Manager, Demand Generation position at nTop?
About Us :
At nTop, we are passionate about building next-generation engineering solutions. We enable the most innovative engineering companies in the world to transform how they develop, test, and manufacture better products faster. Our software has been used to engineer mission-critical satellites, deliver stronger and lighter medical implants for patients in need, and allow engineers to create complex, high-performance products with revolutionary speed and accuracy.
We are looking to add smart ambitious teammates who are passionate about problem-solving and cutting-edge technology to a fast-paced, collaborative environment.
Overview :
To support our continued growth, nTop is hiring a Senior Manager, Demand Generation to oversee our growth strategy, drive customer acquisition, and build predictable sales pipeline growth. This hire will lead our awareness and demand gen programs and optimize our buyers' journey to adopt nTop within their organizations. They'll work closely with nTop's Sales and Marketing teams to create and execute programs to build awareness and help us accelerate pipeline growth.
Success in this role will be measured by the generation of qualified pipeline, the efficiency of demand generation programs, and the ability to optimize the marketing funnel to drive conversions.
We're seeking a growth leader with experience in B2B SaaS to technical audiences. While you don't need to be an industry expert, some familiarity with additive manufacturing or marketing to design engineers is a plus.
If you have a passion for experimentation, learning, continuous improvement, and for getting things done, this is a great opportunity to be a part of an exciting industry changing tech company and to play a key role in our growth. This role is based in our NY office, and will report to the Vice President of Marketing.
You will own :
- Growth Strategy : Oversee and implement multi-channel campaigns across digital, email, webinars, events, content syndication, and ABM to drive engagement and qualified leads. Design and implement integrated marketing campaigns across various digital channels such as email, paid media, social media, and SEO.
- Pipeline Development : Partner with sales leadership to continuously ensure marketing programs are aligned with sales goals, deliver qualified leads, and improve lead-to-close conversion rates.
- Data & Analytics : Own the reporting and analytics for all demand generation efforts, focusing on ROI, pipeline contribution, and conversion rates. Work with our revenue operations team to establish and track key growth metrics across channels and campaigns.
- Customer Journey Optimization : Continuously optimize the demand generation funnel by testing new channels, refining messaging, and adjusting targeting to improve conversion at every stage of the buyer journey.
- Product Marketing Alignment : Collaborate with the product marketing team to create and promote compelling, customer-centric messaging that resonates with target audiences.
- Field Marketing Coordination : Manage an external events agency to oversee our presence at key industry events, ensuring seamless execution and strategic promotion to drive engagement and pipeline impact.
You are someone who has :
Compensation and benefits :
This position is eligible for total compensation which includes a competitive salary and long-term incentives.
The expected annual salary range for this role is between $140,000 and $165,000.
nTop offers competitive compensation and benefits packages. nTop considers a number of factors when determining compensation, including education, years of experience, competency levels and other relevant skills and qualifications.
Total compensation package includes :
For roles based in the United States, nTop can only hire US employees who reside in the following states at this time : California, Connecticut, Colorado, Florida, Georgia, Illinois, Massachusetts, Maryland, Michigan, Minnesota, Nevada, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington
For roles based in EMEA, nTop can only hire employees who reside in the following countries at this time : France, Germany, and the United Kingdom.
nTop is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. nTop is committed to working with and providing reasonable accommodations to applicants with physical and mental disabilities.
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Salary : $140,000 - $165,000