Marketing Specialist

Job Description

Job Description

Team : Marketing

Subteam : Brand

Classification : Exempt

Job Type : Salary, Full-time

Location : Hybrid - Raleigh-Durham, NC or Atlanta, GA

Salary : $67,500 - $76,500

OVERVIEW :

Nugget®, a fun-loving, imaginative, direct-to-consumer kids furniture brand, is looking for a passionate and motivated Marketing Specialist to help execute marketing campaigns and strategies to drive consumers through the funnel and increase brand love & loyalty. If you have experience in marketing, sales, direct-to-consumer, or retail goods and are excited to roll up your sleeves and be a critical individual contributor to an incredible marketing team - we'd love for you to apply!

What is Nugget? We are an industry-leading, fun-loving, direct-to-consumer Play company (est. 2014) that brings homes to life with bold play and big imaginations. We design, develop, manufacture, sell, and ship our part-toy, part-furniture products (The Nugget® - The Original Play Couch® - and Chunk™ - The World's First Play Ottoman) with a team of ~100 Nuggeteers in Butner, North Carolina (just outside of Durham) and Atlanta, GA. And we're just getting started — in both 2020 and 2021, Inc. Magazine named us the fastest-growing manufacturing company in the United States, and we have new stuff up our sleeves. We're proud to continue the industrial legacy of North Carolina, and to make fun furniture for future astronauts, artists, architects, athletes, and – especially – active community members.

ABOUT THIS ROLE :

• You'll help orchestrate the development and execution of brand campaigns and initiatives, collaborating with a cross-functional team of brand / marketing, creative, design, e-comm and customer experience partners to ensure timely development and flawless execution
• You'll provide team support as a liaison with external partners, such as brand partners, influencers, brand ambassadors, and others
• You'll assist in the execution of PR and influencer marketing strategies to contribute to overall brand building initiatives and support specific marketing campaigns
• You'll execute and oversee brand ambassador programs, fostering a community amongst Nuggeteers while monitoring program effectiveness.
• You'll manage the end-to-end influencer communication process from documentation collection (W-9, addresses) to content submission, including communicating changes when needed to ensure content is ready for posting before handing it over to the performance marketing lead
• You'll manage outreach, communication, and timely submission of award applications, helping to ensure submission deadlines and requirements are met
• You'll monitor new press coverage and collaborate with the E-commerce team to ensure timely updates and visibility on our owned channels
• You'll collaborate with cross-functional teams to support the development and execution of day-to-day owned content
• You'll partner with the Director of Marketing to execute and provide input on strategy for launches, ensuring clear and consistent communication with product and creative teams to maximize efficiency in the campaign planning process
• You'll assist the Marketing Director on just-in-time projects and other critical initiatives

ABOUT YOU :

Bonus : You previously worked with advertising and / or marketing agencies

Bonus : You love staying "in the know" about brand marketing, the influencer ecosystem, and social media trends

Bonus : Knowledge and experience with brand ambassador programs and UGC management

Bonus : You are familiar with Basecamp or other team collaboration tools

BENEFITS :

Here at Nugget we don't negotiate compensation. This comes from research that shows negotiations often result in arbitrary differences in pay – not based on differences in ability, but based on who is better at negotiating. For that reason, we like to offer the amount upfront that we believe is fair for the job, rather than offer a lower amount that builds in the expectation for negotiating. To add a bit more context, our process is centered in industry data, which factors in our stage / size of company, job classification, experience and skill, to make sure that we have fair and transparent numbers for our regional market.

Equal opportunity :

Nugget is proud to be an equal opportunity employer and will consider all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, actual or presumed belonging to an ethnic group, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.

Salary : $67,500 - $76,500