What are the responsibilities and job description for the Senior Director of Marketing & Ecommerce position at Nugget?
Team : Marketing
Classification : Exempt
Job Type : Salary, Full-time
Location : Hybrid - Raleigh-Durham, NC or Atlanta, GA
Annual Salary : $183,400 - $207,100
OVERVIEW :
Nugget®, a direct-to-consumer kids furniture brand, is seeking a dynamic Senior Director of Marketing & E-commerce to set strategies and oversee execution to drive brand awareness, consideration, and conversion. You will leverage your deep understanding of the DTC landscape and consumer trends to identify growth opportunities, guiding the team in translating insights into impactful marketing initiatives, enhancing our digital presence, and ensuring a seamless customer experience on site to drive sales and loyalty. If you're passionate about shaping impactful marketing activations, enhancing the site user experience, and achieving measurable business outcomes in the DTC space, we encourage you to apply!
What is Nugget? We are an industry-leading, fun-loving, direct-to-consumer Play company (est. 2014) that brings homes to life with bold play and big imaginations. We design, develop, manufacture, sell, and ship our part-toy, part-furniture products (The Nugget® - The Original Play Couch® - and Chunk™ - The World's First Play Ottoman) with a team of ~100 Nuggeteers in Butner, North Carolina (just outside of Durham) and Atlanta, GA. And we're just getting started - in both 2020 and 2021, Inc. Magazine named us the fastest-growing manufacturing company in the United States, and we have new stuff up our sleeves. We're proud to continue the industrial legacy of North Carolina, and to make fun furniture for future astronauts, artists, architects, athletes, and - especially - active community members.
ABOUT THIS ROLE :
Strategic Leadership & Oversight
- You will partner with Senior Marketing and Creative Leadership to develop innovative and effective marketing strategies
- You will lead your team to translate our Brand vision into integrated marketing and eCommerce plans that drive brand love and growth
- You will co-develop and oversee partnership, content, and awareness-driving strategies to elevate brand visibility
- You will guide the team to establish a clear roadmap of site and UX / UI optimizations with the goal of maximizing time on site and driving conversion, consistently measuring results, reporting on findings and actioning next steps based on those results and insights.
- You will lead and oversee the creation of a comprehensive dashboard outlining the health of marketing efforts and the business, including establishing a structured tracking framework
E-commerce & Digital Marketing
Campaign Management & Optimization
Team Development & Management
ABOUT YOU :
Bonus : Consumer good experience or previous experience with aligned brands
BENEFITS :
Here at Nugget we don't negotiate compensation. This comes from research that shows negotiations often result in arbitrary differences in pay - not based on differences in ability, but based on who is better at negotiating. For that reason, we like to offer the amount upfront that we believe is fair for the job, rather than offer a lower amount that builds in the expectation for negotiating. To add a bit more context, our process is centered in industry data, which factors in our stage / size of company, job classification, experience and skill, to make sure that we have fair and transparent numbers for our regional market.
Equal opportunity :
Nugget is proud to be an equal opportunity employer and will consider all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, actual or presumed belonging to an ethnic group, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.
Salary : $183,400 - $207,100
