Financial Planning and Analysis Marketing Manager

As innovators of premium baby gear with a timeless style, Nuna is a Global Brand, growing exponentially in the U.S. Market.

Our corporate office is in scenic Berks County, PA, while our Distribution Center and West Coast offices are in Vancouver, WA, and Solana Beach, CA.

Nuna's consistency and attention to detail in producing high-quality products for families are mirrored within the Vancouver work environment as evidenced by the inviting entryway of herringbone floors, moss sign, and brilliant lighting. Gym facilities and a breakroom featuring a full kitchen and fireplace serve to enhance the workday. Our health and welfare benefits, like our baby gear, are superior, boasting a $0 Copay / $0 Deductible Medical & Prescription Plan and a 401(k) with a 6% Employer Match.

We are currently seeking a Financial Planning & Analysis Marketing Manager (FP&A Marketing Manager), to be a finance partner to the CMO and Marketing leadership.

The FP&A Marketing Manager will work closely and collaboratively to leverage advanced strategic modeling and performance analysis to help drive meaningful insights around expense planning, marketing investment ROI, pipeline planning and generation, and more. Interactions with cross-functional teams will be frequent to ensure a wide and deep understanding of each driver.

This role will provide critical insights and recommendations on financial planning, budget allocation, and ROI optimization and will work on the reporting and analysis of growth campaigns, spending by categories and channels.

The FP&A Marketing Manager will play a key part in preparing our annual and monthly forecasts and budgets based on trends and input from the Marketing organization; validating month-end results to ensure financial information has been recorded accurately and the forecast is reflective of updates in the business.

You will frequently perform ad-hoc financial analysis and build financial models that are critical to making the best strategic decisions based on data-driven insights that may fuel top line growth and drive margin expansion.

ESSENTIAL DUTIES

Key Performance Indicators, Reporting & Analysis

• Partner with the Marketing and Business Analytics teams to develop and implement marketing KPIs to assess the ROI of various marketing campaigns and drive the conversation of pipeline creation and pipeline conversion.
• Own the end-to-end financial management of the marketing budgets across various acquisition channels.
• Track historical and forecast forward-looking Customer Lifetime Value by partnering with Marketing and Data Science teams to assure we are providing highly accurate projections and adhering to a framework that sustains profitable growth.
• Create appropriate metrics/KPI’s, reporting tools and dashboards that give insight into the performance of the business.
• Analyze financial data to explain variance drivers, including revenue and gross margin volume/rate/mix analysis.
• Establish and manage key ROI and efficiency metrics across products and channels, and regularly analyze and report on these metrics to drive continuous improvement and operational excellence.
• Generate ad-hoc financial analysis and build financial models that are critical to making the best strategic decisions based on data-driven insights that may fuel top line growth and drive margin expansion.

Operational Excellence

• Proactively develop and maintain deep, meaningful business partner relationships within Marketing and broadly across the organization, fostering trust and collaboration.
• Partner with cross-functional teams to manage marketing programs, tooling and discretionary spending.
• Maintain constant interactions with the Marketing team to stay abreast of the current company strategy and execute accordingly.
• Assist in various ad-hoc analysis and strategic projects as they arise.
• Own the month end close process.
• Effectively collaborate with the Accounting team on completion of monthly and quarterly financial closes and the incorporation of actual results into the rolling forecast.
• Focus and take the initiative to automate management reporting, document business processes and system driven solutions.

This position description is intended to provide a summary of the major duties, tasks, and responsibilities of this position and shall not be considered an exhaustive listing of all work requirements.

QUALIFICATIONS

Experience, Knowledge & Education

• Eight (8) to ten (10) years of progressive financial planning & analysis, and reporting experience with a demonstrated track record of success at Consumer Durable Goods companies of appropriate scale and complexity preferred. E-commerce and juvenile product industry are highly desirable.
• Successful track record of partnering with Marketing organizations in an FP&A capacity, with a strong understanding of different Marketing teams/functions and how they fit into the overall value proposition.
• Proven record of contributing to the business and strategic agenda, leading commercial changes and supporting a business during its next phase of growth.
• Experience working cross-functionally to develop accurate and efficient operational processes.
• Experience working with a multi-brand, multi-national organization strongly preferred.
• Working knowledge of GAAP (including accruals, account reconciliations, and capitalization versus expense)
• Familiarity with Power BI, data mining techniques, and/or SQL a plus.
• BA/BS degree in appropriate discipline, i.e. Finance, Accounting, Economics, Statistics or other applicable business-related field; or commensurate real-world experience in any of these areas.

Skill & Competencies

• Highly inquisitive, analytical thinker, possessing critical thinking and problem-solving skills.
• Acute business and financial acumen with strong quantitative analytical skills.
• Ability to quickly manipulate and analyze large data sets and build reports.
• Collaborative business partner with company leaders and key stake holders, adept at building cross-functional relationships to drive business results and provide financial oversight.
• Strong devotion to internal stakeholders with a proactive style; fostering and maintaining positive, productive and trusting relationships.
• The ability to remain poised under pressure or opposition.
• Strong communication skills: able to convey a message that is clear and concise linking business issues, financial results and strategy.
• Possess superior cultural competency skills, interface with and adept at working closely and collaboratively with international counterparts in developing business strategies.

TECHNOLOGY

• Advanced proficiency with Excel; expert in creating efficient, clean, complex, and dynamic financial models.
• Proficient in MS Office Suite | Super User PowerPoint skills
• Proficient in a variety of finance and accounting tools.

OTHER

• The ability to work extended hours as business needs warrant; may on occasion include nights and weekends.
• Occasional travel may be required up to 5%.

Applicants must be currently authorized to work in the United States on a full-time basis.