Marketing Operations Specialist

The company's commitment to employee well-being is evident in its comprehensive health and welfare benefits package, including an onsite state-of-the-art gym facility, $0 Copay/$0 Deductible Medical & Prescription Plan, and a 401(k) with 6% Employer Match.

We are seeking a motivated and detail-oriented Product Marketing Assistant to support the planning and execution of Tavo Pets' product initiatives, with a strong focus on go-to-market launches and delivering exceptional customer experiences.

This role requires a deep understanding of our products, competitive landscape, and the ability to craft compelling consumer messaging that resonates with our target audience.

Job Responsibilities:

Product Management:

• Support end-to-end new product launches, acting as the key point of contact for product rollout activities.
• Collaborate with cross-functional teams to perfect feature lists and conduct competitive analyses to inform product marketing messaging.
• Manage go-to-market schedules, ensuring marketing materials are delivered on time.
• Develop into the go-to product expert for internal departments.
• Oversee and update marketing collateral for existing products (e.g., websites, videos, catalogs, and production artwork).

Market Analysis:

• Maintain detailed competitor product information.
• Conduct ongoing market analysis to understand customer needs, consumer behavior, and competitor activity, providing strategic recommendations.

Product Planning and Merchandising:

• Maintain product transition and roadmap documentation.
• Create and maintain product setup forms.
• Assist with product presentations, specifications, and data sheet creation.

Team Collaboration:

• Provide market insights during project team meetings for relevant product categories.
• Contribute to team efforts by accomplishing additional tasks as needed.

Requirements and Qualifications:

Education/Experience:

• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
• One to three years of experience in product marketing or business roles (recent graduates welcome to apply).

Software Skills:

• Strong proficiency with Microsoft Word, Excel, Teams, and PowerPoint.
• Project Management Software a plus (Wrike).

Skills and Competencies:

• Dependability: Demonstrates consistency in completing tasks and meeting commitments.
• Communication: Writes and speaks effectively while facilitating the flow of information across teams.
• Detail-Oriented: Thoroughly verifies work to ensure accuracy and quality.
• Problem-Solving: Identifies root causes and provides creative solutions.
• Time Management: Prioritizes daily tasks and long-term projects effectively.
• Teamwork: Builds relationships and works collaboratively to achieve shared goals.
• Quick Learner: Adapts quickly to new tasks and tools, demonstrating strong potential for growth.
• Ability to balance diverse priorities and perspectives effectively.
• Strong interpersonal, communication, and collaboration skills across all levels of the organization.
• Proactive, detail-oriented, and capable of delivering projects on time with minimal supervision.
• Analytical mindset with a natural curiosity about customer/consumer habits.
• Proficiency in Microsoft Office Suite, particularly advanced PowerPoint skills, with the ability to learn new software quickly.