What are the responsibilities and job description for the Senior Product Launch Coordinator position at Nuna?
The company is headquartered in scenic Berks County, PA, allowing employees to enjoy a low-stress commute and a 360-degree view of nature.
The comprehensive health and welfare benefits package includes an onsite state-of-the-art gym facility, $0 Copay/$0 Deductible Medical & Prescription Plan, and a 401(k) with 6% Employer Match.
We are seeking a highly skilled Product Marketing Assistant to support the planning and execution of Tavo Pets' product initiatives, with a strong focus on go-to-market launches and delivering impactful consumer experiences.
This role requires a deep understanding of our products, competitive landscape, and the ability to craft compelling consumer messaging that resonates with our target audience.
Duties and Responsibilities:
Product Management:
- Support end-to-end new product launches, acting as the key point of contact for product rollout activities.
- Collaborate with cross-functional teams to perfect feature lists and conduct competitive analyses to inform product marketing messaging.
- Manage go-to-market schedules, ensuring marketing materials are delivered on time.
- Develop into the go-to product expert for internal departments.
- Oversee and update marketing collateral for existing products (e.g., websites, videos, catalogs, and production artwork).
Market Analysis:
- Maintain detailed competitor product information.
- Conduct ongoing market analysis to understand customer needs, consumer behavior, and competitor activity, providing strategic recommendations.
Product Planning and Merchandising:
- Maintain product transition and roadmap documentation.
- Create and maintain product setup forms.
- Assist with product presentations, specifications, and data sheet creation.
Team Collaboration:
- Provide market insights during project team meetings for relevant product categories.
- Contribute to team efforts by accomplishing additional tasks as needed.
Requirements and Qualifications:
Education/Experience:
- Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
- One to three years of experience in product marketing or business roles (recent graduates welcome to apply).
Software Skills:
- Strong proficiency with Microsoft Word, Excel, Teams, and PowerPoint.
- Project Management Software a plus (Wrike).
Skills and Competencies:
- Dependability: Demonstrates consistency in completing tasks and meeting commitments.
- Communication: Writes and speaks effectively while facilitating the flow of information across teams.
- Detail-Oriented: Thoroughly verifies work to ensure accuracy and quality.
- Problem-Solving: Identifies root causes and provides creative solutions.
- Time Management: Prioritizes daily tasks and long-term projects effectively.
- Teamwork: Builds relationships and works collaboratively to achieve shared goals.
- Quick Learner: Adapts quickly to new tasks and tools, demonstrating strong potential for growth.
- Ability to balance diverse priorities and perspectives effectively.
- Strong interpersonal, communication, and collaboration skills across all levels of the organization.
- Proactive, detail-oriented, and capable of delivering projects on time with minimal supervision.
- Analytical mindset with a natural curiosity about customer/consumer habits.
- Proficiency in Microsoft Office Suite, particularly advanced PowerPoint skills, with the ability to learn new software quickly.
