What are the responsibilities and job description for the Digital Media Manager position at Nutreco?
Job Description
Join Our Purpose - Feeding the Future
Nutreco is a member of the SHV family, and we are committed to 'Feeding the Future' through sustainable and innovative practices. Nutreco has two business lines : Skretting is a leading global provider of innovative aquafeed solutions, revolutionizing aquaculture for a sustainable future. Trouw Nutrition specializes in animal nutrition and is committed to advancing livestock health and productivity through innovative solutions.
Hi-Pro Feeds, LLC has maintained a spirit of excellence since 1968 by anticipating and meeting the needs of our livestock customers. Our team works with Livestock Producers (beef & dairy), the Dealer Market, and Nutritionists. Hi-Pro provides a full line of feeds for all species in our market area which includes Texas, New Mexico, Arizona, Oklahoma and Colorado. Quality is the first ingredient at Hi-Pro Feeds!
Hi-Pro Feeds is seeking a dynamic and organized Digital Media Manager with digitally savvy marketing skills to support and execute key initiatives and campaigns. You will develop and execute a strategy to manage Hi-Pro’s online presence across various social media platforms. Allow your creative juices to flow while creating content, engaging with followers, monitoring interactions, analyzing data, and running campaigns to build brand awareness and community, all while aligning with the company's overall marketing goals. If you are passionate about fostering creativity and driving innovation, we want to hear from you!
While reporting to the General Manager, you will work closely with the leadership team, sales reps and vendors. You will be required to travel extensively in Hi-Pro Feed’s trade area. Graphic design, SEO & Google Analytics, digital media buying, social media advertising are a must for this position.
This is a full-time position and the ideal candidate will be located in the Hi-Pro Feeds trade area.
About The Role
Responsibilities :
Plan and create content for all web pages, social media posts, including category and product pages, vendor news, blogs, and expert advice columns
Manage accounts program budgets and vendor relationships, along with coordinating marketing support tools to sales team / trade shows / accounts
Identify opportunities for local sponsorships, local PR, event participation and local influencer relationship building
Keep a pulse on local market and competitive trends to proactively identify marketing opportunities
Measure impact of marketing efforts
Recommend strategies and tactics to get the word out about our brands and drive consumers to the shelf
Establish end-to-end integrated marketing campaigns driving key business objectives and work with various departments to execute
Identify and engage in local marketing activities / trade show events that drive brand awareness and engagement
Understand and evaluate market landscape, competitor activities and category opportunities
Coordinate packaging re-design strategy with leadership teams
Responsible for tracking project management strategic initiatives, budget management, and competitive tracking and analysis
Skills and Expertise
Qualifications :
Preferred Bachelor’s degree in Marketing, Advertising, Communications, or equivalent
Prefer 3 years of marketing experience
Strong background in agriculture and animal feed practices and trends
Excellent communication and writing skills
Solid understanding of social media platforms and their functionalities
Creative thinking and content development abilities
Graphic design and Social Media Management is an asset
Working knowledge of Full Adobe Suite, Microsoft applications, and Canva or similar application
Expectation from the Role :
Self-motivated, organized with attention to detail, resourceful, flexible and adaptable with strong project management skills are essential, excellent communication skills (consulting, writing, presentation), energetic, ability to take initiative, relationship builder..
Keen understanding of online brand recognition and branding strategies
Familiarity with best practices of social scheduling including frequency, timing, etc. to encourage optimal engagement
Up-to-date with the latest trends and best practices in online marketing and measurement.
Must be willing to travel 50% of the time in the first 6 months of employment
Why You Will Love Working with Us :
PTO, 401k (with 6% company matching on day 1), IRA, 10 paid holidays, medical, vision, dental, disability, life insurance, HSA, FSA, Paid Parental Leave and Tuition Reimbursement
Our commitment to continuous learning,
Supportive team Environment
A full-time position in an international, dynamic environment.
Opportunities for professional growth within Nutreco and the broader SHV group
Next Steps :
We value a seamless candidate's experience and will review your application within five (5) business days. We appreciate your interest in joining our mission to innovate and sustainably shape the future of food production. We thank you for choosing a career with us and sharing your ambition to “Feed the Future!
Please note that candidates applying to the job opening must be authorized to work in the United States. Employer Sponsorship is not available for this position.
Our corporate values FEED your career : Passion | Inclusivity | Integrity | Trust | Curiosity. These values are engrained into our core and shape everything we do.
Nutreco is a leading animal nutrition company committed to Equal Opportunity Employment. All qualified applicants will receive full consideration for employment without regard to an individual’s race, ethnicity, national origin, color, age, religion, gender, sexual orientation, gender identity, or expression, pregnancy, genetic information, disability or protected veteran status. All your information will be kept confidential to EEO guidelines.
