What are the responsibilities and job description for the Senior CRM Manager, Lifecycle position at Nuts.com?
Hi, we're Nuts.com!
Nuts.com is a self-funded, profitable, rapidly growing multi-channel DTC specialty food and wellness company with over 550 people on our team.
We're changing the landscape of snacking on nuts, dried fruit, chocolate and more! We planted our roots in Newark, New Jersey during the Great Depression, selling premium nuts on Mulberry Street's open-air market. We've come quite a long way since then, taking our multi-generational family business online in 1999. Even after 95 years, we continue to pride ourselves in expertly sourcing the highest quality foods and treating our customers like family.
What's our team like? We're driven, collaborative and entrepreneurial. Energy and passion power our business and we look for candidates who share in that excitement to help us continue to build something special.
The role :
The Senior CRM Manager, Lifecycle will own and execute the strategy for customer lifecycle marketing at Nuts.com, with a focus on retaining customers, driving repeat purchases, growing lifetime value, and keeping customers engaged and delighted. This role is critical in designing and managing all lifecycle communications across email, SMS, and other CRM channels. The ideal candidate is both a strategic thinker and hands-on operator, with deep expertise in marketing operations, segmentation, personalization, and automation.
You'll also play a pivotal role in evolving our CRM technology and data infrastructure to ensure campaigns are highly effective and scalable.
What you'll do :
- Customer Retention Strategy : Develop and implement a comprehensive CRM strategy focused on retaining customers, driving repeat purchases, and maximizing LTV.
- Lifecycle Campaign Management : Oversee the creation, execution, and optimization of CRM campaigns across email, SMS, and other lifecycle channels to engage customers at every stage of their journey.
- Segmentation & Personalization : Leverage data-driven insights to build sophisticated audience segmentation and create highly personalized messaging that resonates with customers.
- Motivation Mechanisms : Design innovative programs and offers to encourage habit-building, repeat purchases, and loyalty.
- Testing & Optimization : Develop robust A / B and multivariate testing plans to optimize campaigns, messaging, and creative.
- Data & Technology Enhancements : Collaborate with the data and engineering teams to enhance CRM technology and improve data accessibility, enabling better targeting and automation.
- Performance Analytics : Build and maintain dashboards to track performance, analyze trends, and generate actionable insights for continuous improvement.
- Cross-Functional Collaboration : Partner with creative, product, and analytics teams to ensure alignment and deliver consistent, on-brand messaging across touchpoints.
- Compliance & Best Practices : Ensure all CRM initiatives adhere to compliance regulations (e.g., GDPR, CAN-SPAM) and follow industry best practices.
What you'll bring :
What we offer
EEO STATEMENT Nuts.com is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.
Salary : $110,000 - $140,000