What are the responsibilities and job description for the Public Relations Specialist (Hybrid) position at NYCM?
The Public Relations Specialist supports growing brand awareness through a multi-faceted approach including oversight of all NYCM social media channels; maintain NYCM Blog; build and uphold the NYCM Insurance reputation within the media. Study objectives, policies, and company needs to assist in cultivating public relations strategies that influence public opinion and promote products, ideas, and services.
Duties & Responsibilities:
- Collaborate amongst organization to develop social media, website content, intranet content, agency communication, and customer communication to promote and enhance the NYCM brand.
- Assist Public Relations Supervisor with strategies that influence public opinion and promote products, services, and NYCM brand.
- Integral member of NYCM Blog, including writing and publishing blog articles, utilizing search engine optimization (SEO), and assisting in tracking of analytics.
- Write and distribute press materials including press releases, proactive pitches, and any other media communication in collaboration with Brand Management, other divisions, and management.
- Provide written drafts and key talking points for management.
- Crafts consistent organizational voice and tone to meet key marketing and branding objectives.
- Coordinate content creation, schedule, and monitor social media networks including but not limited to: Facebook, Twitter, Instagram, LinkedIn, Pinterest.
- Identify opportunities to collaborate with third party vendors to achieve branding and public relations needs.
- Establish and maintain relationships with consumers, community, employees, and media.
- Back-up to Event Coordinator to oversee external events and functions when multiple events occur on simultaneous dates.
- Maintain targeted media list.
- Other duties as assigned.
Requirements:
- High School diploma and four years' experience in communications, public relations or a closely related field OR a Bachelor's degree in communications, public relations or a closely related field.
- Valid NYS Driver's License with an acceptable driving record.
Qualifications & Skills:
- Computer proficiency and technical aptitude.
- Preferred proficiencies in the following applications: Hootsuite, Facebook, Twitter, Instagram, Pinterest, LinkedIn, Blogger, WordPress, Slack, Asana, Google Analytics, Microsoft Office Suite, PR Newswire
- Strong writing, editing, and presentation skills.
- Strong communication skills
- Excellent project management and time management skills
- Strong organizational and prioritization.
- Detail oriented.
- Work independently and in a team environment.
- Ability to make timely, accurate decisions.
- Ability to work on large strategy plans as well as day-to-day tasks.
- Ability to think both creatively and strategically.
- Ability to oversee events that deliver measurable results and meet objectives.
- Maintain a professional appearance and demeanor at all events.
- Prior work experience or knowledge of the insurance industry is a plus.
- Ability to have basic insurance related conversation with customers and potential customers while in the field.
- Flexible and open to change as job structure and responsibilities may periodically shift.
- Able to work extended hours: nights, weekends, and travel as business need dictates.
***Please attach a writing sample you have written along with your application. Examples of a writing sample would be a press release, a blog post, a social media post or any other writing sample you have written.
Payband 4 / 40 hours per week / Hybrid
Salary: $50,000- $77,000
Accepting applications through: 4/10/25
Salary : $50,000 - $77,000
