Demo

Director of International

O Positiv
Santa Monica, CA Full Time
POSTED ON 4/13/2025
AVAILABLE BEFORE 5/5/2025

Who We Are

O Positiv is a Los Angeles-based health & wellness brand built on the idea that small acts of self-care produce positive outcomes. We've created the first-ever PMS supplement, FLO Vitamins, designed to make periods and the symptoms that come with them more tolerable. Along with FLO we have products spanning many women's health topics such as menopause, sexual health, pregnancy, and many more to come. Our team is small-yet-mighty, with big ambitions and an entrepreneurial spirit. We are a growth-stage startup gaining serious traction (check us out in Fortune, Forbes, Bloomberg, and Business Insider), with a strong brand presence and some amazing advisors. We're growing quickly, and we'll give you the opportunity to do the same.

Your Role

The International Director will play a critical role O Positiv's international expansion planning, execution, and optimization. This role will be responsible for helping analyze potential new geographic market opportunities, developing and evaluating go-to-market approaches, coordinating internally and externally on key elements of the expansion, and evaluating how to drive rapid, sustainable, and profitable long term growth post-launch. The ideal candidate will have had experience launching and scaling US consumer products brands into other countries on multiple continents, have a proven track record of success, and have a multi-functional skill set. This person will be a strategic, structured thinker, analytical, detail oriented, organized, self-motivated, an effective communicator, and an exceptional cross-functional collaborator. This role reports directly to the VP of Strategy (ex-Bain) and will work cross-functionally with multiple teams.

Responsibilities and Duties

  • Detailed new market research : Gather and analyze information on priority new markets to build detailed knowledge and insight on how the market operates and what the implications are for O Positiv
  • Go-to-market pathways : Help to develop potential market entry strategies and localized plans that set O Positiv up for a successful launch and scaling pathway in each country
  • Pre-launch preparation : Support the process of preparing to launch into these markets by coordinating extensively internally with the key business functions and externally with key advisors and service providers to ensure O Positiv is fully prepared
  • Launch process : Coordinate cross-functionally with key stakeholders involved in the actual launch process and project manage this end-to-end to ensure high quality, on time, successful launches in all markets
  • Post-launch optimization : Support the ongoing optimization within the new markets post-launch to ensure that the right resources, investment, support, and customization is taken to ensure long term rapid and profitable growth
  • Reporting and analytics : Provide high quality reporting and analytics in collaboration with the Data & Analytics team on international performance metrics, identify impactful insights, convert these into material performance improvements and growth
  • Relationship management : Develop strong collaborative relationships with all relevant stakeholders including O Positiv's Strategy, Amazon, Retail, Marketing, Legal, Operations, Finance, and Data Functions

Qualifications and Skills

Experience :

  • Bachelor's Degree in relevant field
  • 6 years of experience in management consulting or a large CPG company or a successful CPG startup
  • 2 years of experience launching and scaling businesses in international markets strongly preferred
  • Experience working cross-functionally with stakeholders from multiple departments to plan, support, and scale new markets
  • Interpersonal :

  • Strong leadership skills with the ability to develop and achieve an ambitious vision
  • Structured and data-driven with ability to frame and solve complex problems individually and with others
  • Strategic thinker with eye for value, 80 / 20 approach, and ability to avoid off-strategy activities / efforts
  • Skilled at seeing the bigger picture and the short / long term implications of key decisions
  • Excellent communication, collaboration, and interpersonal skills that build strong and lasting relationships
  • Ability to manage multiple moving pieces - hard working, organized, and results-oriented individual
  • Highly trustworthy, honest, and ethical individual that thrives in building high trust supportive environments
  • Hours and Compensation

  • Job Type : Full-time
  • Compensation : $165,000 - $200,000
  • Position based in our office in Santa Monica, Los Angeles County, CA (Mon-Thu in office and Fridays remote)
  • Benefits & Perks

  • Flexible PTO, Sick Days, and Wellness Days
  • Monthly Social Hours
  • Medical, Vision, and Dental Coverage
  • 401K with matching
  • Monthly Fitness Reimbursement
  • An environment of collaboration, high performance, & respect amongst all employees and managers
  • Click here to view our Applicant Privacy Policy

    O Positiv is proud to be an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

    O Positiv believes in the power of building a diverse and culturally inclusive team. We seek candidates from all backgrounds to join our teams. We're driven to build a workplace based on inclusive behaviors and equitable systems, where all employees can bring their authentic selves, feel engaged, and share their perspectives as a valued member of O Positiv.

    Salary : $165,000 - $200,000

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