What are the responsibilities and job description for the Marketing Specialist Job at O Positiv in Santa Monica position at O Positiv?
Who We Are
O Positiv is a Los Angeles-based health & wellness brand built on the idea that small acts of self-care produce positive outcomes. We've created the first-ever PMS supplement, FLO Vitamins, designed to make periods and the symptoms that come with them more tolerable. Along with FLO we have products spanning many women's health topics such as menopause, sexual health, pregnancy, and many more to come. Our team is small-yet-mighty, with big ambitions and an entrepreneurial spirit. We are a growth-stage startup gaining serious traction (check us out in Fortune, Forbes, Bloomberg, and Business Insider), with a strong brand presence and some amazing advisors. We're growing quickly, and we'll give you the opportunity to do the same.
Your Role
We are looking for a marketing specialist to run marketing programs via email and SMS for all of O Positiv's growing suite of products. This individual will be an enthusiastic marketer who loves thinking about customer needs, design, analytics, and how best to communicate with customers about product value propositions. This individual will have demonstrated analytical rigor and excitement around health, wellness, email marketing, and DTC marketing. The role will own the process and operations of our email and SMS marketing activities, including strategy of messages sent, content principles, campaign and flow operation, testing, and reporting.
We are looking for someone who is hyper-analytical and data-obsessed, with a positive, entrepreneurial spirit. The ideal candidate can manage and own the performance of email and SMS channels, is able to work with multiple stakeholders, and can ensure all projects are executed within deadlines. As the Marketing Specialist, you'll be responsible for staying on top of industry trends and making data-informed decisions to deliver against sharp KPIs. The ideal candidate thrives in a fast-paced environment and startup culture, and is excited to set and meet aggressive goals.
The Marketing Specialist reports to the Email Marketing Manager and will work cross-functionally within the organization to further expand marketing efforts and develop our product and brand.
Responsibilities and Duties
- Primary ownership of the email & SMS program including revenue, growth, engagement, and deliverability
- Cross-functional collaboration with other team members and departments around calendar planning, creative execution, and copywriting to create well thought out marketing campaigns that support business goals.
- Manage and execute weekly CRM tactics to increase customer LTV via communications that reflect O Positiv's brand value proposition, visual equity and voice.
- Lead sprint ideation process with key leaders in organization, staying abreast of industry trends while bringing an appetite to challenge the status quo and daring to be innovative.
- Collaborate with key stakeholders to manage the growth and maintenance of our customer database, including via new initiatives designed to increase email and phone number capture.
- Implement and optimize flow / drip campaigns that increase engagement and retention including welcome, post purchase, abandon carts, and more.
- Own analytics and reporting on a weekly and monthly basis around channel KPI's.
- Lead ideation and A / B test efforts to drive continuous growth on all channel KPI's.
- Keep up-to-date with a comprehensive understanding of email, SMS, and retention marketing best practices.
Qualifications and Skills
Hours and Compensation
The anticipated base compensation range for this role will be $70,000 - $90,000. Compensation will be commensurate with the candidate's experience and local market rates.
Benefits & Perks
Position will be based in our office in Santa Monica, Los Angeles County, CA
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O Positiv is proud to be an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
O Positiv believes in the power of building a diverse and culturally inclusive team. We seek candidates from all backgrounds to join our teams. We're driven to build a workplace based on inclusive behaviors and equitable systems, where all employees can bring their authentic selves, feel engaged, and share their perspectives as a valued member of O Positiv.
Salary : $70,000 - $90,000
