What are the responsibilities and job description for the Sr. Manager Growth Strategy position at O Positiv?
Who We Are
O Positiv is a Los Angeles-based health & wellness brand built on the idea that small acts of self-care produce positive outcomes. We've created the first-ever PMS supplement, FLO Vitamins, designed to make periods and the symptoms that come with them more tolerable. Along with FLO we have products spanning many women's health topics such as menopause, sexual health, pregnancy, and many more to come. Our team is small-yet-mighty, with big ambitions and an entrepreneurial spirit. We are a growth-stage startup gaining serious traction (check us out in Fortune, Forbes, Bloomberg, and Business Insider), with a strong brand presence and some amazing advisors. We're growing quickly, and we'll give you the opportunity to do the same.
Your Role
The Sr. Manager Growth Strategy will run the marketing P&L and growth engine for one of O Positiv's product lines. This is a highly strategic and analytical role and features quick feedback loops to see the real impact of key decisions and strategies.
This role will own marketing and sales activities to drive customer demand and acquire new customers for O Positiv and to increase customer retention and satisfaction. This role will own marketing strategy, campaign development and testing, retention and upsell strategy, performance analysis, and will be a key player in the launch strategy for new products in their category.
We are looking for someone who is hyper-analytical and data-obesessed, with a positive, entrepreneurial spirit. The ideal candidate will be able to manage and own performance across acquisition and retention channels, can effectively collaborate with multiple stakeholders, and should ensure all projects are executed within deadlines. The ideal candidate thrives in a fast-paced environment and startup culture, and is excited to set and meet aggressive goals.
This role reports to the Head of Product Growth (ex-Bain) and will be highly cross-functional, collaborating closely with the acquisition, retention, digital, and creative teams at O Positiv.
Responsibilities and Duties
- Design effective acquisition strategy, including messaging angles, channel investment, and ongoing performance management
- Deploy large budgets in performance media campaigns on major marketing platforms like Meta, Google, and TikTok
- Create customer journeys to retain and reactivate customers and to increase customer spend with O Positiv to maximize customer lifetime value
- Collaborate with the email team to define email campaign strategy and messaging
- Analyze key performance metrics, identify impactful insights, and convert those insights into material performance improvement and growth for category
- Partner with the go to market team to design successful performance for new products launched in category
- Produce effective and high quality analyses to generate key insights for strategic projects for the marketing team
Qualifications and Skills
Hours and Compensation
The anticipated base compensation range for this role will be $140,000 - $170,000. Compensation will be commensurate with the candidate's experience and local market rates.
Benefits & Perks
Position will be based in our office in Santa Monica, Los Angeles County, CA
Click here to view our Applicant Privacy Policy
O Positiv is proud to be an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
O Positiv believes in the power of building a diverse and culturally inclusive team. We seek candidates from all backgrounds to join our teams. We're driven to build a workplace based on inclusive behaviors and equitable systems, where all employees can bring their authentic selves, feel engaged, and share their perspectives as a valued member of O Positiv.
Salary : $140,000 - $170,000
