What are the responsibilities and job description for the Senior Product Marketing Manager, Maternity position at Oak HC/FT?

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC / FT, StepStone Group, Icon Ventures, and Lux Capital. To learn more about Maven, visit us at mavenclinic.com.

An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including :

Fortune Change the World (2024)
CNBC Disruptor 50 List (2022, 2023, 2024)
Fortune Best Workplaces for Millennials (2024)
Fortune Best Workplaces in Health Care (2024)
TIME 100 Most Influential Companies (2023)
Fast Company Most Innovative Companies (2020, 2023)
Built In Best Places to Work (2023)
Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)
Great Place to Work certified (2020, 2021, 2022, 2023, 2024)
Fast Company Best Workplaces for Innovators (2022)
Built In LGBTQIA Advocacy Award (2022)

Maven is looking for a Senior Product Marketing Manager, Maternity who will be at the forefront of shaping how our products resonate with our customers and the market. Reporting into the Director of Product Marketing, you will own the end-to-end strategy for messaging, positioning, and go-to-market execution for our flagship Maternity product in the B2B market (employers and health plans). This is a high-impact, cross-functional role that sits at the intersection of Marketing, Product Management, Sales, and Customer Success.

As a Senior Product Marketing Manager, Maternity at Maven, you will :

Develop clear, memorable, and differentiated product messaging for Maven’s Maternity product that resonates with target audiences, including employers and health plans.

Create original storytelling that builds urgency in the maternal healthcare category, shows the depth of the Maven product, and connects buyers to the vulnerable and joyful life stages that Maven supports.

Define market segments and personas, develop value propositions that resonate with these audiences.

Create sales materials (e.g., pitch decks, one-pagers, FAQs) to enable the Sales team to effectively communicate product value.

Train Sales and Customer Success teams on product positioning, messaging, and updates.

Partner with Product Management, Marketing, and Sales to lead go-to-market planning and execution for new product launches, features, and campaigns.

Partner with Maven’s Clinical & Research teams to demonstrate how Maven’s clinical programming leads to healthier outcomes and cost savings.

Partner with Sales to gather feedback on positioning and refine strategies based on market response.

Partner with Customer Success to develop case studies, testimonials, and success stories.

Partner with Maven Product Marketing Research & Intelligence to regularly analyze and report on market trends and competitive movements.

We’re looking for you to bring :

8 years of experience in Product Marketing or related roles (Growth Marketing, Strategy, Product Management, Copy).

B2B go-to-market experience - within healthcare is a plus.

Creative storytelling skills - the ability to quickly connect with an audience and to distill complex concepts into simple, intuitive, and compelling narratives.

Ability to quickly learn new material and understand data.

Commercial mindset and high energy to win new business.

Preferred - experience in healthcare.

Must be located in New York City, DC, Boston, Chicago, San Francisco, or Seattle.

For candidates in NYC, CA, or CO, the salary range for this role is $140,000 - $170,000 per year. You may also be entitled to receive stock options and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

Benefits That Work For You

Our benefits are designed to support your health, well-being, and career development, helping you thrive both personally and professionally. We remain focused on providing a competitive benefits package for our employees. On top of standards such as employer-covered health, dental, and insurance plan options, we offer an inclusive approach to benefits :

Maven for Mavens : access to the full platform and specialists, including care for mental health, reproductive health, family planning, and pediatrics.

Whole-self care through wellness partnerships.

Hybrid work, in-office meals, and work together days.

16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for six months plus).

Annual professional development stipend and access to a personal career coach through Maven for Mavens.

401K matching for US-based employees, with immediate vesting.

These benefits are applicable to Maven Clinic Co., US-based, full-time employees only. 1099 / Contract Providers are ineligible for these benefits.

Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Maven is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

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Salary : $140,000 - $170,000

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