Marketing and Sales Manager | Multi-Purpose Center

Oak View Group

Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.

Overview

The Marketing and Sales Manager oversees all event-related marketing and advertising functions designed to increase traffic and revenue to VSU Multi-Purpose Center. The position will also manage the venue’s social media, database, and digital marketing strategies. In addition, the position will actively participate in venue branding, community relations, and publicity efforts in conjunction with other members of the VSU Multi-Purpose Center. This position will also be responsible for generating revenue for the venue through the sale of venue advertising, event sponsorships, signage, website, social media, and promotions. 

This role pays a yearly salary of $50,000 to $55,000 plus bonus

Benefits for FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).

This position will remain open until May 2, 2025.

Responsibilities

• Develop marketing plans and strategies for events exercising sound judgment
• Implement marketing plans, including creation of advertising materials, media buying, promotions, grassroots, social media, interactive efforts, and public relations for events
• Negotiate, close, and implement media and promotional agreements for the VSU Multi-Purpose Center events with promoters and media clients
• Prepare written letters of agreements including negotiating terms
• Create collateral materials such as print ads, promotional pieces, posters, schedules, calendars, and various ticket brochures from concept to completion
• Maintain and create detailed media budgets, settlement reconciliations, and recap summaries for facility events
• Coordinate marketing efforts between promoters, artist management, and local media
• Develop and implement media drop and public relations campaigns
• Research projects/upcoming shows
• Update website, marquee, and in-arena address systems (including flyers, posters, TV’s creative)
• Manage database and email campaigns and social media accounts
• Develop new marketing programs and initiatives to maximize ticket sales, such as third-party partnerships, new media avenues
• Participate in the development and implementation of annual marketing goals, objectives, policies and priorities
• Conduct cold calls as a way of securing appointments to sell to new prospects among local and national companies
• Oversee group sales for events
• Create and implement new ideas and opportunities that will drive revenue for the venue
• Manage corporate partnerships by recruiting and retaining corporate partners for events and the venue
• Meet revenue goals for corporate partnership sales.
• Coordinate team efforts with other departments to implement marketing ideas/tasks

Qualifications

• Minimum of 3-5 years sales experience, preferably with an arena, convention center, hotel or other similar public assembly facility and including some supervisory responsibility
• Proven track record of developing and managing highly strategic corporate partnerships; Strong prospecting, analytical, presentation and communication skills.
• Strong professional relationship skills; Ability to establish and maintain long-term strategic relationship with corporate clients, direct reports and co-workers.
• Ability to travel as required
• Knowledge of Public relations
• Able to work non-traditional hours, in non-traditional settings.
• Must be highly self-motivated and adept at working both independently and as part of a team.
• Strong computer skills including Internet and MS Office applications
• Knowledge of marketing and advertising/sponsorship program development
• Bachelor’s degree from accredited college/university preferred; equivalent work experience will be considered
• Knowledge of the market and music industry experience preferred

Strengthened by our Differences. United to Make a Difference

At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.

Equal Opportunity Employer

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.

Salary : $50,000 - $55,000