What are the responsibilities and job description for the Special Events Sales Manager | Snapdragon Stadium position at Oak View Group?
Oak View Group:
Benefits for FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).
This position will remain open until May 2, 2025.
About the Venue:
Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.
Position Summary:
Reporting to the General Manager, the Special Event Sales Manager will plan, implement, and manage special event sales for Snapdragon Stadium with a goal to maximize event bookings and revenue, and position Snapdragon Stadium as the premier location for private and special events in the San Diego market.
This role pays a yearly salary of $70,000 to $75,000, and is commission eligible.
Benefits for FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).
This position will remain open until May 2, 2025.
Snapdragon Stadium is a 35,000-seat multipurpose venue that serves as the home for San Diego State University football, San Diego Wave FC (NWSL soccer), San Diego Football Club (MLS), major concerts and festivals, professional sports, motorsports, international soccer, entertainment events and private special events.
Responsibilities:
- Develop and execute sales & marketing plans to promote Snapdragon Stadium as a premier location for special and private events in the San Diego community with an emphasis on events that will generate rental income, food & beverage sales, or other income.
- Identify and approach new potential clients and groups.
- Research and follow current market and industry trends to increase the volume of events.
- Evaluate the potential business value of various events and clients.
- Create and maintain relationships with local business leaders and sponsor/venue partners to create a network of sales leads.
- Prepare written proposals and/or present to potential clients.
- Conduct tours of facility for potential licensees; answer questions and provide information regarding facility capabilities.
- Establish monthly, quarterly and annual sales goals and specific performance metrics aligned with business strategies and management of department budget.
- Carefully coordinate activities with event managers, culinary team, internal departments and external personnel to ensure special events occurring at Snapdragon Stadium are successful and client satisfaction is achieved and exceeded.
- Communicate with clients to resolve issues and inquiries; improve customer experience based on client feedback.
- Report sales results and revenues on a regular basis and suggest improvements as needed to the General Manager.
- Assist with overall calendar management for the complex and other assigned duties.
- Maximize the use of event space through proper layering of events/meetings over same dates.
- Responsible for venue contract initiation, revision, and execution for event license agreements for all special events at Snapdragon Stadium.
- Responsible for financial reports post event.
- Travel to regional areas for networking events throughout the year in search of new business.
- Main contact for industry meeting professionals, San Diego Tourism partners and other special event organizers looking to do events at Snapdragon Stadium.
- Guide clients on space selection, according to their event setup style and budget.
- Conduct monthly sales calls to local businesses, DMCs and hotel partners.
- Generate event leads using LinkedIn and email outreach.
- Implement marketing campaigns, as presented by the Company.
- Attend networking events where potential clients are attending
- Review San Diego Convention Center and San Diego Tourism Authority calendars and reach out to conference contacts for offsite event opportunities.
- Collaborate with the AV department on packages needed/offered for each venue space.
- Coordinate with other departments on the addition of venue tours and other events enhancements offered as needed.
- Manage lead tracking processes and document external communication for all incoming calls, emails and website inquiries.
- Work with the marketing team to ensure all website information for special events is current.
- Accurately capture event details in communication with clients and transition necessary information to the event management and catering teams.
- Coordinate bi-weekly meetings with event management and catering team.
- Bachelor’s degree in Marketing, Business Management, Communications or closely related field
- 3-5 years of progressively responsible experience in convention center / arena / stadium or hotel/resort group sales or an equivalent combination of education, training and experience that provides the required knowledge, skills and abilities.
- Demonstrated working knowledge and proficiency with sales performance metrics.
- Demonstrated ability to formulate creative and original special events in unique locations.
- Experience with customer relationship management (CRM) software preferred.
- Strong track record of building relationships and generating new business.
- Ability to prioritize and meet deadlines.
- Ability to multi-task and work in a fast-paced environment.
- Excellent organizational skills and attention to detail.
- Ability to communicate clearly and concisely in the English language, both orally and in writing. Ability to communicate in Spanish is desired.
- Ability to work independently and as part of a team.
- Proficiency with MS Office applications, Power Point, Google Analytics and Adobe Design applications. Prior experience with calendar management software is preferred.
- Ability to work nights, all events, weekends, events and holidays as required.
At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.
Equal Opportunity Employer:
Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.
Salary : $70,000 - $75,000
