Field Brand Representative - Southern NJ

Brand Representation, Sales & Event Execution (60%)

•    Maintain a comprehensive understanding of Justice Cannabis Co.’s products, retail locations, loyalty program, retail apps, industry trends, and regulatory requirements to effectively represent the brand in consumer interactions and drive sales.
•    Consistently embody the Justice Cannabis Co. experience at our dispensary locations, showcasing our innovative approach to customer service and increasing sales through consumer engagement.
•    Strategically plan, organize, and execute various consumer-facing marketing events, including loyalty program activations, app demonstrations, product showcases, promotions, and community engagement initiatives, with a focus on driving traffic and conversions.
•    Ensure seamless event execution, including securing locations, coordinating logistics, managing budgets, and setting up booths and displays to optimize consumer interaction and sales opportunities.
•    Actively promote Justice Cannabis Co.’s products and services at events, engaging with consumers to generate leads, encourage product trials, and drive dispensary visits.
•    Serve as a passionate advocate for Justice Cannabis Co.’s mission, values, and commitment to the communities we serve while reinforcing sales initiatives.
•    Actively engage with consumers and community members at diverse events, with a focus on increasing brand awareness and sales, including:
o    Cannabis Events & Local Markets – Represent Justice Cannabis Co. at dispensary events, festivals, and markets, educating consumers, showcasing products, and building brand loyalty while driving purchases and dispensary foot traffic.
o    Community Engagements – Participate in local events such as fundraisers, networking mixers, and community fairs, strengthening relationships, increasing brand presence, and identifying sales opportunities.
o    B2B Marketing Initiatives – Establish partnerships with local businesses to cross-promote Justice Cannabis Co. locations through marketing collaborations and referral-based sales strategies.

Relationship Building (10%)

•    Cultivate and maintain strong relationships with retail partners, local influencers, and community leaders.
•    Regularly visit dispensary locations to ensure Justice Cannabis Co. events drive traffic and contribute to increased sales.
•    Collaborate with dispensary managers and staff to optimize event selections, ensuring alignment with business goals.

Consumer Engagement (10%)

•    Educate consumers on Justice Cannabis Co.’s dispensary experience, product selection, and commitment to quality.
•    Promote and encourage loyalty program enrollment and app downloads through engaging, informative demonstrations.
•    Increase awareness and activation of Justice Cannabis Co.’s loyalty program by highlighting its benefits and assisting consumers with app setup and usage.
•    Conduct consumer surveys to assess brand awareness and shopping intent within Justice Cannabis Co.’s retail network.
•    Gather consumer feedback to provide valuable insights that enhance marketing strategies.

Reporting (5%)

•    Track and report event performance, loyalty program sign-ups, app downloads, and overall consumer engagement.
•    Provide detailed insights on market trends, consumer preferences, and emerging opportunities to enhance Justice Cannabis Co.’s marketing strategies.
•    Regularly update the marketing team on event effectiveness and community impact.

Sampling Programs (5%)

•    Execute compliant product sampling initiatives at approved locations while adhering to state and local regulations.
•    Distribute promotional materials and product samples to consumers, offering firsthand experiences with Justice Cannabis Co. products.
•    Track sampling program effectiveness, reporting consumer responses and potential sales impact.

Social Media Activation (5%)

•    Promote Justice Cannabis Co.’s products and events on social media, sharing engaging content that resonates with target audiences.
•    Engage with followers online, encouraging participation in events, product trials, and community conversations using branded hashtags.
•    Work with the marketing team to align social media efforts with larger brand campaigns, maximizing impact and reach.

Team Collaboration
•    Balances team and individual responsibilities, Exhibits objectivity and openness to others' views
•    Gives and welcomes feedback
•    Contributes to building a positive team spirit
•    Puts success of team above own interests
•    Able to build morale and group commitments to goals and objectives
•    Supports everyone's efforts to succeed.
•    Communicate effectively with team members to ensure clear understanding of tasks and expectations.
•    Support a positive and inclusive work environment, fostering teamwork and mutual respect among colleagues.
•    Provide training and guidance to new team members, sharing knowledge and best practices.