What are the responsibilities and job description for the Senior Product Marketing Manager position at Oasis Security?
About Oasis Security:
Oasis is the market leading provider for non-human identity management. Non-human identities (such as service accounts, system accounts, application accounts, machine identities) are a crucial aspect of modern security frameworks and the identity stack, presenting a distinct security paradigm from human identities. With modern systems and development teams now increasingly distributed, non-human identities have surged creating a massive attack surface that legacy security tools can't manage. Oasis is a leading provider of in non-human identity management solutions. Our first-of-it-kind platform transforms how organizations secure non-human identities throughout their lifecycle, enabling security professionals, engineers, and developers to bolster enterprise security posture, implement robust governance, and simplify compliance.
Job Description:
Oasis Security is seeking a dynamic and experienced Senior Product Marketing Manager to lead our product marketing efforts. As a pivotal member of our marketing team, you will play a key role in driving the strategic direction, positioning, and go-to-market strategy for our Oasis products and solutions.
Responsibilities:
- Develop and execute comprehensive product marketing plans that align with overall business objectives and drive product adoption and revenue growth.
- Conduct market research to identify customer needs, market trends, and competitive landscape to inform product positioning, messaging, and differentiation.
- Collaborate closely with cross-functional teams including product management, sales, and marketing to develop go-to-market strategies and launch plans for new products and features.
- Create compelling and differentiated product messaging and content tailored to target audiences across various channels including website, sales collateral, presentations, and digital marketing campaigns.
- Develop and maintain sales enablement tools and materials including product guides, playbooks, and training sessions to empower the sales team and partners to effectively sell Oasis Security solutions.
- Drive thought leadership initiatives by creating content such as whitepapers, blogs, and webinars to educate prospects, customers, and the broader cybersecurity community.
- Analyze key metrics and performance indicators to measure the effectiveness of product marketing initiatives and make data-driven recommendations for optimization and improvement.
- Bachelor's degree in Business or STEM; MBA preferred.
- 5 years of experience in product marketing within the cybersecurity or technology industry.
- Proven track record of developing and executing successful product marketing strategies that drive revenue growth and market penetration.
- Strong understanding of cybersecurity and enterprise Saas products, with the ability to translate technical features into compelling value propositions for non-technical audiences.
- Excellent written and verbal communication skills with the ability to create persuasive content and present complex information in a clear and concise manner.
- Strategic thinker with a strong analytical mindset and ability to leverage data to drive decision-making and optimize marketing performance.
- Demonstrated ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels of the organization.
- Self-starter with a passion for innovation and a willingness to take initiative in a fast-paced, dynamic environment.
- Opportunity to work for a leading innovator in cybersecurity funded by top tier venture capital firms (Sequoia, Accel, Cyberstarts)
- Competitive compensation package and comprehensive benefits.
- Dynamic and international work environment with a focus on continuous learning and professional development.
- Opportunity for career growth and advancement within a rapidly growing organization at the forefront of cybersecurity innovation.
