Demo

Director of Sales - Mass

Oatly AB
Anthony, KS Full Time
POSTED ON 1/15/2025
AVAILABLE BEFORE 4/1/2025

Hello potential future Oatly employee. Its us the original oatmilk company that started in Sweden back 25 or so years ago and has since expanded to the U.S. where weve continued growing at a rate such that we need more brilliant minds to come work with us to keep the momentum going and the oat milk flowing.

Sustainability health and transparency are the core values that guide everything we do. Basically we exist to make it easy for people to eat better and live healthier lives without recklessly taxing the planets resources in the process. If any of this resonates with you then maybe youd like to work for Oatly too. Now onto the formal stuff.

We are looking for a Director Of Mass to join our team and lead Oatlys business with Walmart Target and Sams Club. This role is pivotal in driving strategic growth across three of our most important retail partners. Reporting to the VP of Sales this position exists to increase sales build market share and grow brand awareness while delivering exceptional execution and fostering meaningful partnerships with our retail partners.

Qualified candidates must reside in Bentonville AR due to business needs.

Here are the things we want to hire you to do :

  • Works with the VP of Sales to create a longterm vision for Walmart Target and Sams Club to deliver flawless execution of strategic plans
  • Achieve annual sales volume market share growth ROI targets and profitability goals
  • Act as the main point of contact with retailers managing and addressing daily business needs and opportunities
  • Have enthusiasm for networking and building deep relationships throughout retailer organizations; buyers assistant buyers inventory analysts and merchandise planners across all Oatly selling categories. Leverage top to top and JBP meetings where it makes sense
  • Partner and work collaboratively with crossfunctional teams (Customer Service Commercial Ops Demand Planning Insights and Shopper Marketing)
  • Partner with the broker account manager to build out implement and drive our retail sales strategy at accounts
  • Utilize your retailer knowledge to build bestinclass promotion shopper and support plans to support distribution in a way that fits the Oatly gotomarket strategy. Analyze learn and adjust
  • Bring thought leadership and insights to the retailers organization around plantbased growth and Oatlys role in their stores by utilizing data and establishing Oatly as a leader in plantbased
  • Curate factbased selling stories leveraging syndicated data sources and all available selling materials
  • Create a cadence and expectation for insights sharing internally and with customers whether that be monthly quarterly business updates new item launch progress or promo evaluations
  • Participate in the Oatly annual planning process which will culminate in presenting your customer plans to the sales leadership team
  • Manage demand and shipment forecasts promotional / trade management plans and shopper marketing activities
  • Develop a strategic roadmap to drive distribution shelving pricing and promotional support tactics to optimize spend and partnerships
  • Own the strategy tactics and execution in all JBP programs and events
  • Present at customer category reviews 12x per year to sell in void closures and innovation
  • Participate in trade shows sales and customer events
  • Exhibit a collaborative mindset with peers and leadership on the retail sales team while sharing best practices and being open to learning what you dont know

Here are the things we think you need :

  • Bachelors degree
  • Minimum of 10 years in retail sales in the CPG industry
  • Ideally has been in a sales position on Walmart and Target in a current role or the last 2 years with extensive experience working directly with buyers assistant buyers inventory analysts and merchandise planners
  • Critical to have a solid understanding of multiple distribution methods to get to retailers such as direct shipping to DCs or indirect
  • Category management mindset and know how to expertly use syndicated data sources (SPINS Nielsen IRI) and customerspecific data to support factbased selling
  • Excellent organizational and communication (written verbal and virtual) skills with a high attention to detail
  • Ability to prioritize and manage time effectively while thriving in a remote environment
  • Strong leadership teamoriented and influencing skills to gain alignment agreement and commitments both internally and externally
  • Loves using PowerPoint and Excel and would consider yourself a datasavvy sales professional
  • Have a thorough understanding of trade math promotional planning and forecasting rationale
  • Have an open mind and be excited to do things differently when the opportunity presents itself
  • Problemsolving skills and desire to bring creative and tactful solutions to business opportunities
  • Motivated enthusiastic and positive even during stressful times (we love what we do but not every day is a walk in the park)
  • Willing to travel to retailer meetings and industry events
  • And heres another list of qualities we think make a good Oatly team member :

  • You feel connected to our mission of encouraging health sustainability and transparency
  • You are a selfstarter who doesnt need direct supervision to motivate you for success we believe strongly in building a culture of individual accountability and ownership and need partners who can embrace that mentality
  • You are ready to make your mark in a smaller growing brand leveraging your experience to deliver amazing results and build an outstanding company
  • You have an entrepreneurial spirit in that youre comfortable with ambiguity and are energized by the process of building something lasting from the ground up
  • You enjoy sharing your quirkiness and talents with your coworkers
  • Another bulleted list felt redundant so we wrote this long sentence with all the ways we sweeten the deal to work with us like providing flexible vacation for starters really great benefits and genuinely great coworkers who want to see the company and each other succeed and a startup vibe with an established company history.

    Our team is available to support you through the hiring process with reasonable accommodations to enable a barrierfree interview experience. We will maintain candidate privacy and confidentiality to enable an unbiased and equitable experience. If you need assistance applying for a role due to a disability or special need please contact .

    Oatly is an equalopportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or veteran status.

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