What are the responsibilities and job description for the Brand Manager position at OBAGI COSMECEUTICAL LLC?

Job Description

Who We Are :

Obagi Cosmeceuticals is an industry leading, ~$115M dermo-cosmetic brand that provides transformational skin care products clinically formulated to minimize signs of skin aging, address dark spots, hyperpigmentation, fine lines, and wrinkles. A 35-year legacy backed by science and innovation to protect and enhance skin tone and texture. Ranked No. 1 and widely recognized by US dermatologists and plastic surgeons for its clinical excellence and science-backed approach, Obagi remains a leader in the beauty space and operates as an innovative, global, omni-channel luxury consumer products business with sales distribution to physicians, wholesale partners, retail outlets, Amazon, and direct-to-consumer (DTC) channels. On a mission to create a global, best-in-class multi-brand, multicategory portfolio, Obagi will continue to redefine the future of skincare. We are Obagi. Fearless. Together.

What We Need :

Obagi is seeking a strategic, driven and creative Brand Manager to manage a portfolio of product franchises. This role will be instrumental in planning and executing the brand strategy and plans on the US market to drive growth. This role will collaborate closely with all marketing departments and sales to deliver compelling integrated marketing plans.

What You’ll Do : Brand Management :

In alignment with Global Brand Strategy, help establish the US Brand Strategy for your portfolio of products / franchises to drive growth and gain market shares.
Brand analytics : continually assess and share product and franchise performance (sell-in / sell-out) to derive actionable insights and drive data-driven marketing decisions.
Portfolio management : manage the operational execution and communication of launches, discontinuations and product reformulations.
Pricing strategy : with a clear understanding of the competitive landscape and brand price positioning, make recommendations for existing products and new launches.
Brand image : in partnership with creative, bring the brand to life across touchpoints in a cohesive and impactful way. Maintain brand consistency and integrity across all marketing activities, ensuring adherence to brand guidelines

Go-to-market :

Become the expert and brand champion for your portfolio, partnering with all departments to achieve brand objectives

Help develop and execute strategic integrated marketing initiatives that drive business growth

PR : work closely with our PR agency and Influencer / Social teams to establish and execute compelling awareness plans, from events to partnerships.

Campaign Execution : contribute to the execution of marketing campaigns across various channels, including digital, social media, email, content marketing, public relations and in store POS

Performance Measurement : Track, analyze, and report on key marketing metrics to assess campaign effectiveness and identify areas for improvement

Present marketing plans and business results as needed to diverse audiences : internal teams, agencies, clients.

Market Research :

Conduct market research and competitive analysis to identify opportunities and inform decision-making

Develop a deep knowledge of our customers : end consumers and professionals

Attend key conferences / symposiums to gain understanding and insights of the aesthetic / dermatological market

Gather insights and provide market input to the global marketing team to help drive innovation development

Financial :

Forecast planning in collaboration with Supply Chain & Sales Operations

Manage marketing budget : build and advocate a bottoms-up budget proposal to achieve the brand’s objectives. Ensure ongoing monthly tracking of expenses.

What You’ll Need :

A bachelor’s degree from an accredited university in Marketing, Advertising, International Business, Communication, or related field. MBA preferred.

4 years of relevant industry (beauty) related marketing experience with a focus on Brand Management.

Strong organizational and project management skills with attention to details; demonstrated ability to work under pressure to meet deadlines with a collaborative mindset

Exceptional analytical and critical thinking skills.

Comfortable operating in a fast paced, ever-changing environment; someone who thrives in ambiguity and adapts quickly, with a passion for creative problem solving.

Possess an energetic, driven, positive attitude.

Physical Requirements :

These demands document the physical requirements of a specific job. Criteria may include : Lifting, Carrying, Push / Pull, Sitting / Standing (In Place); On Feet, Walking, Bending, Turn / Twist; Kneeling; Squatting; Crawling; Climbing; Reaching (Out) / Reaching (Up), Grasping, Wrist Turning; Pinching; Finger Manipulation, Hearing, Talking, Working with a computer for eight hours, Working in close quarters. Communicating over the telephone for eight hours.

Disclaimer :

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of job requirements, so classified. All employees may be required to perform duties outside of their normal responsibilities, from time to time, as needed.

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