Director of Demand Generation

Obsidian Security is seeking a Director of Demand Generation to develop and lead digital marketing programs that drive pipeline supporting revenue growth across the Americas. This role will lead digital campaigns and build regional and industry-specific campaigns for our sales teams that generate high-quality leads, optimize conversions across the funnel, and accelerate pipeline creation. The ideal candidate is a proven B2B digital marketer with a track record orchestrating, planning, and executing data-driven paid digital programs, with experience across media planning, demand generation, account-based marketing, and intent platforms.

Key Responsibilities

• Build and drive digital demand programs inclusive of always on programs (e.g. SEM/paid search, content syndication, paid social, email, webinars, and sponsored digital events), campaigns and account-based marketing initiatives to achieve lead and pipeline targets.
• Design and implement digital demand generation programs that acquire leads and nurture them through the buyer’s journey, ensuring strong progression through each funnel stage toward conversion.
• Partner with our marketing and sales team to identify opportunities to expand reach in key regional and vertical markets.
• Partner with media agency resources to direct and guide optimal paid media execution across multiple channels.
• Partner closely with global campaigns, field marketing, partner marketing, marketing operations and sales development reps to align on campaign strategies, execution, enablement and follow-up to maximize the impact of digital campaigns.
• Continuously analyze performance metrics to optimize campaigns, ensuring that programs contribute effectively to the pipeline targets. Translate insights into actionable improvements that drive higher lead conversion and greater pipeline velocity.
• Build materials which communicate vision, strategy, and results with stakeholders (eg. status reports, scorecards, campaign reports and quarterly business reviews)
  
  

Qualifications

• 8 years in demand generation, digital marketing, paid digital media, or related fields, with a focus on B2B. SaaS marketing experience strongly preferred.
• A deep understanding of persona-based marketing, audience/buyer’s journeys, and segmentation strategies
• Skilled in CRM and marketing automation platforms (e.g., Salesforce, Marketo) with familiarity in analytics and intent data/platforms including 6sense.
• Strong analytical skills, with a focus on using data to inform and optimize campaign decisions for top-of-funnel and pipeline progression.
• Strong project & organization management skills with the ability to juggle multiple high-impact initiatives and set priorities in a fast-paced environment
• Cross-functional team collaboration and influence
• A demand for excellence in all forms of communication
• A natural problem solver who can not only identify points of friction but quickly implement new processes or workflows to improve performance, speed, and success of the organization
• Experience working with and managing vendors including marketing agencies, publishers, and more.
  
  

Pay Transparancy Please note that the base pay range is a guideline and for candidates who receive an offer, the base pay will vary based on factors such as work location, as well as the knowledge, skills and experience of the candidate. In addition to a competitive base salary, this position is eligible for equity awards and may be eligible for incentive compensation based on factors such as experience, skills, and location. At Obsidian, we are proud to be an equal-opportunity employer. We value diversity and hire for talent, passion, and compassion. In compliance with federal law, all persons hired will be required to submit satisfactory proof of identity and legal authorization. If you have a need that requires accommodation, please contact accommodations@obsidiansecurity.com Information collected and processed as part of any job applications you choose to submit is subject to Obsidian’s Applicant Privacy Policy.

Base Salary Range: $174,000 USD - $224,000 USD