What are the responsibilities and job description for the AVP / VP of Marketing Strategy and Operations | Singapore, SG position at OCBC?
AVP / VP of Marketing Strategy and Operations
About the Role : The AVP / VP of Marketing Strategy and Operations will play a pivotal role in helping to shape and execute the marketing strategy for OCBC's retail banking division. This position requires a holistic thinker with a strong background in marketing and advertising, ideally within the financial services sector.
The successful candidate will support efforts to enhance brand presence, equity and trust, customer engagement and acquisition, and operational efficiency, while aligning marketing efforts with the bank's growth objectives. He / she will help set the strategic direction for marketing initiatives, determining appropriate audiences and tactics, and overseeing their successful execution in line with business goals.
This role involves regular interaction with various teams across the retail banking division and local marketing teams across Asia. The ideal candidate should possess at least 8 years of hands-on experience, be detail-oriented and capable of bridging high-level marketing strategy with campaign management and daily operations.
Key Responsibilities :
Marketing Strategy and Planning :
- Develop and implement cohesive marketing strategies for special projects, collaborating with cross-functional teams to ensure campaign execution aligns with strategic goals and delivers on business objectives.
- Guide specialist marketing functions and enhance understanding of marketplace dynamics throughout the organisation, while supporting the planning of integrated, consumer-centric marketing plans with robust testing and measurement frameworks.
- Act as a strategic partner for marketing colleagues and collaborate with media agencies and data analytics to track campaign performance, ROI, and their impact on the business and brand health.
- Use data-driven insights and trends to continuously evaluate and refine marketing strategies, sharing best practices with the wider team and enhancing understanding of the industry, consumer needs and barriers.
- Collaborate with the Marketing Head to set and track marketing budgets, reporting regularly on overall performance.
- Work with market research agency to understand customer needs, preferences, and behaviours and analyse and interpret marketing performance and customer behaviour data to inform strategies.
Product Marketing :
Growth Marketing :
Brand Marketing :
Campaign Management :
Operational Excellence :
Qualifications Key Requirements :
Why Join Us? At OCBC Bank, we value innovation, collaboration, and professional growth. As an Assistant Vice President of Marketing Strategy and Operations, you will have the opportunity to make a significant impact on our marketing efforts and contribute to the overall success of the bank. If you are a strategic thinker with a passion for marketing and a desire to work in a dynamic environment, we invite you to apply.
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