What are the responsibilities and job description for the Associate Brand Manager, Growth Channels position at Ocean Spray?
Ocean Spray is hiring for a(n) Associate Brand Manager, Growth Channels! We're a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role - it always comes back to this : we're a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all - and we've been making our own way ever since.
Position Location : We're all about flexibility! This will be a hybrid role based out of our corporate headquarters in Lakeville, MA or our Seaport Boston, MA location with Mondays & Fridays remote.
The Beverage Brand Marketing Team at Ocean Spray is comprised of passionate marketers driven to build demand for the simple, honest goodness of the cranberry - resulting in vibrant, healthy lives for our consumers and farmer families. We are looking for an energetic, intellectually curious marketer who can hit the ground running and deliver against our mission.
We are seeking an Associate Brand Manager to support the Growth Channels for our Beverages business. We are a high energy, entrepreneurial group dedicated to spearheading new initiatives for the brand in places where people eat, drink, play, and work! Under the guidance of the Director, the role will assist in the development and execution of the short term and long-term strategy, marketing and innovation objectives for the Food Service, Club, Value, and Drug channels. Creativity, communication, and business management are key to success in this role.
A Day in the Life...
- Serve as a key member of Beverage Brand Marketing Team, responsible for supporting on all aspects of business ownership, including marketing communication strategy, packaging design, product forecasting.
- Responsible for tracking and reporting on weekly and monthly business performance, making recommendations derived from data and consumer insights.
- Support development of monthly and quarterly business updates, annual marketing plans and semi-annual Sales materials.
- Develop, own and monitor channel-specific forecasts, as part of Ocean Spray's monthly demand planning process.
- Lead and influence cross-functional teams in channel specific product launches and initiatives.
- Support in development & execution of channel specific marketing and shopper programs to drive demand.
- Monitor all competitive / channel / customer activity and recommend actions as necessary to ensure achievement of revenue and market share goals.
- Partner with Sales team and relevant third parties supporting the business.
What We Are Looking For :
Education :
Bachelor's or University Degree (Required)
Master's Degree (Preferred)
Work Experience :
At least 3 Years of Experience
Benefits :
Health, Dental and Vision insurance
Who We Are :
You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what's better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future.
Team members, farmers, consumers and communities alike we value what makes us unique and strive to connect our farms to families for a better life by living our values :
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
