What are the responsibilities and job description for the Jr. Digital Marketing Strategist position at Ocozzio?
*Must be local to Augusta, GA*
About Ocozzio
Ocozzio is a hybrid between a traditional marketing strategy company and an ad agency. For our clients, we are their marketing department, a member of their team. Our sole focus is helping our clients grow their business. We understand that creating messaging that resonates, brand awareness that generates interest, selling tools that make sales teams more effective, while constantly promoting the client’s brand promise are the essentials of effective marketing. The biggest difference between Ocozzio and others you might hire for marketing help is we are not simply artists, we understand business and what it takes to make sales and grow business.
Position Summary
The Jr. Digital Marketing Strategist supports the development and execution of digital marketing strategies on behalf of our clients. This role involves the creation, management, and analysis of digital marketing campaigns and website optimization. Working closely with the digital team, this position will help manage ongoing client requests and workload in addition to conducting market research to identify market trends, competitor strategies, and audience behavior that could improve omni-channel marketing efforts.
The Jr. Digital Marketing Strategist supports the development and execution of digital marketing strategies on behalf of our clients. This role involves the creation, management, and analysis of digital marketing campaigns and website optimization. Working closely with the digital team, this position will help manage ongoing client requests and workload in addition to conducting market research to identify market trends, competitor strategies, and audience behavior that could improve omni-channel marketing efforts.
Responsibilities:
- Post and monitor client organic social media across many platforms including but not limited to, HubSpot, LinkedIn, X, and Meta.
- Compile comprehensive analytic reports as requested for clients who are utilizing social media with a focus on key KPIs with in-depth insights and recommendations for further optimization.
- Execute and manage paid digital marketing campaigns including paid search, social, and retargeting.
- Create comprehensive analytics report for paid digital campaigns, including mid-campaign including key KPIs, website traffic, audience overview, with in-depth insights and recommendations for further campaign optimization.
- Create website analytics reports on a regular basis that provides traffic summary, audience overview, key metrics, comparative analysis, insights, and recommendations for improvement.
- Assist with the development of SEO reports and conduct keyword and competitor research with insights and recommendations to optimize websites.
- Work closely with the Sr. Marketing Strategist to develop strategies and tactics that drive brand awareness and meet specific campaign goals through digital capabilities.
- Assist in the growth of digital marketing capabilities for Ocozzio teams through research, education, and action.
- Continuously work to expand digital capabilities focused on B2B opportunities for client retention and growth.
- As needed assist in design and copy development of Ocozzio and client social media content.
- Research, disseminate, and follow digital best practices and leverage tools including HubSpot, Google Analytics, SEMRush, and LinkedIn.
- Monitor and recommend additional tracking parameters be put into place, if needed (ex: LinkedIn Insights Tag, website events tags, etc)
Perform miscellaneous duties as assigned.
Qualifications:- Understand call-to-action marketing and messaging.
- Experience with Adobe Suite, HubSpot and SEMRush a plus.
- 1-year prior experience in social media management including paid campaigns for LinkedIn, Google and Meta.
- Experience building digital analytics reports and dashboards required.
- WFH Days
- Half day Fridays (every week!)
- Paid time off 11 paid holidays
- Medical, Dental, Vision, Long Term Disability
- Employer paid Short Term Disability & Life Insurance
- 401(k) with matching
- Referral Bonuses
Working Conditions:
- The majority of work is completed in an office setting with intermittent sitting, standing and walking.
- Prolonged periods sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times.
- Travel to visit clients or conferences a possibility.
- Standard office hours for the business are Monday through Thursday 8:00 am to 5:30 pm EST and Friday 8:00 am to 12:00 pm EST.
- Office based employees are expected to work 4 days in office and may work from home one day a week after 3 months of employment.
- Remote based employees may have intermittent travel to the Augusta office location based on business need.
