Senior Analyst, Marketing & Media Analytics

Senior Analyst, Marketing & Media Analytics United States of America

Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.Requisition ID : 14183Our headquarters is in Stamford, CT, but the location of this position can be flexible with a priority given to candidates open to hybrid work (3 days a week in the office in one of our office locations - Stamford, CT, New York, NY, Charlotte, NC, Los Angeles, CA, Chicago, IL, or Atlanta, GA. We will also consider a remote-based working arrangement for qualified candidates with East Coast working hours as a prerequisite.STRATEGY

Responsible for developing and executing investment recommendations for our clients.As a client-facing Senior Analyst, you will work with a variety of clients and internal teams to develop data and analytics-based solutions. The scope of this work can depend on the specific question being asked, where the process kicks off with an RFP, question from an existing client, or internal team with a core question or problem to solve, including but not limited to : What value are we getting from our existing sponsorships?Where should we be spending our sponsorship budget?Can we use data to make an existing process more efficient?What is the most effective way to engage with our target audience in an existing sponsorship?Once these questions are asked, our Data Strategy team actively collaborates with the involved collaborators (clients, internal teams, vendors, etc.) to design and implement a solution from start to finish. A measurement project may call for a custom database and dashboard whereas other asks may involve any mix of automated reporting, strategic consulting, or a statistical model to analyze performance. Our work constantly evolves, but data always remains at the core and the ability to problem-solve and collaborate with others is crucial.THE WORK YOU’LL DOClient Consulting and CollaborationCollaborate with various stakeholders to understand the problem at hand, and how data can be used to design a solution.Manage expectations and deadlines with stakeholders on projects.Proactively problem-solve as unexpected issues ariseBuild relationships with key stakeholders to better understand their business objectives and how we can create solutions to enhance those.Technical Data AnalyticsBuild comprehensive dashboards and reports for use both internally and with clients.Help the manager and other members of the team build a clear, story-driven presentation of model results.Acquire, cleanse, transform, and verify data from first, second, and third-party data sources.Interpret data, analyze results, and identify trends using statistical techniques and provide ongoing insights / measurement reports.Extract, transform, and load large data sets.Collaborate closely with key internal SMEs to verify data integrity, model accuracy, and seek input for client presentations.Evaluate and refine processes for continued efficiency improvements.THE BIGGER TEAM YOU’LL JOINRecognized as one of the “Best Places to Work in Sports”, Octagon is the global sports, entertainment, and experiential marketing arm of the Interpublic Group.We take pride in being Playmakers – finding insightful, bold ways to create play in our work, our lives, and in the world. We believe in the power of play to create big ideas and unlock potential for our clients and talent.The world needs play more than ever. Are you a Playmaker?WHO WE’RE LOOKING FOR2-4 years of proven full-time work experience in a client-facing data role.Experience using statistical programming languages, libraries, or packages for mathematical or data operations, and analyzing large datasets. E.g., Python, R is highly preferred.Experience using dashboarding tools like Power BI or Tableau is required, R Shiny is highly preferred.Proficiency in basic SQL (Number, date & character manipulations, joins) is highly preferred.Experience using large-scale marketing databases like Acxiom, comScore, Nielsen, Scarborough, MRI Simmons, to tell compelling stories a plus.Experience with media measurement and tools like Hookit, Infegy, Brandwatch, and Creator IQ is a plus.Proficiency in MS Word & MS PowerPoint required.Experience with Media or Advertising Analytics is desirable. Agency experience preferred but not required.Experience communicating the results and recommendations from technical analysis to non-technical audiences.Ideal areas of study / experience include : Computer Science, Mathematics, Economics, Econometrics, Statistics, and / or Marketing Business Management.Strong analytical skills with the ability to collect, prioritize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.Demonstrated ability to learn new programs and concepts in an efficient manner.The ability to present your work and collaborate within a team environment is essential.The base range for this position is $70,000 – 80,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s / applicant’s background, pertinent experience, and qualifications.Unlimited PTO policy – we understand you need time for play!Competitive medical / dental / vision insurance plans with FSA / HSA and Dependent Care FSA options. Pet Insurance for those who need it too!Generous Family and Parental Leave Policy (12 weeks) with eligibility extended to all parents regardless of gender or primary / secondary caregiver status.Access to our parent company (IPG) Savings plan (401K program) with company match as well as an Employee Stock Purchase Plan (ESPP).Pretax Transportation / Commuter Benefits and Parent Travel Program.Dedicated Mental Health resources including Headspace membership, Employee Assistance Program (CCA), and more.Discount portal for everyday goods and services.Employee Resource Groups and inclusive diversity programming and initiatives.Personal Development programs.Octagon is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status, or any other basis prohibited by law.We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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Salary : $70,000 - $80,000