Social Media Lead

Job Summary:

The Social Media Lead will provide guidance and execution of ODD SOX’s social media strategy by creating and curating engaging content, ensuring it aligns with campaign objectives and the brand’s identity. This role requires proficiency in Photoshop and basic video editing to produce high-quality visuals and videos, combined with strong organizational skills to schedule and manage campaigns effectively.

Duties/Responsibilities:

• Create and coordinate original content for posts, stories, and videos that align with the brand’s identity and campaign objectives.
• Curate relevant content to enhance campaigns and ensure it fits seamlessly with ODD SOX’s messaging.
• Manage and schedule all content to ensure campaigns are perfectly timed and executed.
• Design graphics using Photoshop for posts, stories, and other digital campaigns. and produce short-form videos for platforms like Instagram, TikTok, and YouTube.
• Engage with the online community by responding to comments, messages, and mentions promptly.
• Monitor and analyze social media performance metrics, providing insights to optimize engagement and reach.
• Stay updated on social media trends, tools, and platform updates, bringing fresh ideas to the table.
• Collaborate with the marketing and creative teams to align content with overall campaigns.

Required Skills/Abilities:

• Familiarity with TikTok, Instagram, YouTube, and other major platforms
• Excellent verbal and written communication skills with a creative flair.
• Strong organizational skills with attention to detail to manage multiple campaigns and deadlines effectively.
• A passion for social media and an eye for emerging trends
• Excellent time management skills with a proven ability to meet deadlines.
• Ability to prioritize tasks and meet deadlines.
• Ability to function well in a high-paced and at times stressful environment.
• Proficient with Microsoft Office Suite or related software.

Education and Experience:

• Bachelor’s degree in marketing/communications preferred or equivalent experience.
• At least one year’s related experience required.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 20 pounds at times.