What are the responsibilities and job description for the Manager, Marketing Operations position at OfferFit?
Our Marketing team is growing, and we’re excited to bring on a Manager, Marketing Operations to play a pivotal role in optimizing the technology, processes, and strategies that power our marketing efforts. In this role, you’ll work closely with the Demand Generation and RevOps teams to streamline operations, enhance marketing performance, and ensure seamless execution of campaigns across multiple channels.
In particular, you will:
- Implement and oversee marketing automation systems: Implement and optimize OfferFit’s marketing automation platform, ensuring it’s configured to deliver personalized campaigns, automate lead scoring, and drive engagement through the entire funnel.
- Optimize lead scoring and data management: Develop and maintain lead scoring models to prioritize high-quality leads and optimize lead routing. Work with the sales and data teams to ensure data quality, proper segmentation, and lead enrichment processes.
- Maintain data integrity and compliance: Ensure marketing data is accurate and compliant with privacy regulations such as GDPR and CCPA. Manage data hygiene processes to maintain the health of the marketing database.
- Develop processes for marketing analytics and reporting: Collaborate with the marketing team and RevOps to establish reporting frameworks, track key metrics, and enable data-driven decision-making across marketing functions.
- Manage marketing systems and workflow optimizations: Continuously assess and improve workflows within marketing systems to streamline operations and improve efficiency, allowing the team to scale effectively.
Why it’s great:
- You’ll play a crucial role in optimizing marketing operations and technology, helping drive the success of OfferFit’s marketing team.
- You’ll have the opportunity to work with cutting-edge AI decisioning technology, positioning OfferFit as an industry leader in this rapidly evolving space.
- You’ll be part of a dynamic, collaborative, and fast-paced marketing team that encourages innovation, creativity, and continuous learning.
- You'll be joining a fast-paced, collaborative environment that values innovation, learning, and continuous improvement.
Who's a fit?
- Data-Driven Connector: You thrive on making data-driven decisions, and you're passionate about being the glue that connects systems and processes.
- Structured and organized: you can structure a plan, align stakeholders, and see it through to execution
- Collaborative and empathetic partner: you work well with internal stakeholders, understanding their needs and building solutions that match
- Entrepreneurial: you proactively identify opportunities and risks, work around obstacles, and always seek creative ways to improve processes and outcomes
Additional Requirements:
- Must be fluent in English, both written and verbal
- Up to 10-15% travel for company-wide quarterly gatherings, team offsite workshops, customer meetings, and industry-related events
The base salary range for this position in the United States is $133,000 - $153,000 per year, plus eligibility for additional bonus ranging $19,000 - $22,000. Eligibility for an additional end of year performance bonus, commissions (when applicable) and/or equity options may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position offered. Please note that we adjust compensation for non–US countries using a relative cost of labor adjustment between the US and your country of residence. Applicants should apply via OfferFit’s internal or external careers site.
Company Benefits and Perks
- Generous PTO (starting at 25 days PTO per year) and Parental Leave policy (12 weeks paid)
- 100% remote work environment with flexible hours
- Quarterly gatherings where we meet in person in a different city to work together, bond as a team and celebrate our progress
- Weekly team events (lunch and learns, trivia, virtual escape rooms, town hall and team health “barometer” meetings)
- Ability to learn and develop from an experienced leadership team (ex-Amazon, McKinsey, BCG, and IBM, among others) who are focused on building a talented, diverse, and inclusive team
- Dedication to building a strong culture (e.g., team resource groups, weekly recognitions, major life event celebrations, mental health/sustainability days off, etc.)
- [US Only] Competitive benefits (major medical, vision, dental and LTD) and 401K matching program
Salary : $133,000 - $153,000
