Ohio State University is hiring: Content Specialist in Columbus

Job Title : Content Specialist

Department :

Strategic Enrollment | Marketing and Communications

Responsibilities :

• Develops, manages and maintains audience-centric marketing and informational content for print and digital (web, email, etc.) channels for assigned departments within the Office of Strategic Enrollment Management.
• Determines messaging and medium for projects.
• Solicits content; coordinates steps for timely completion of projects.
• Conceives email marketing journeys based on audience insights and strategic goals; works hands-on with Salesforce Marketing Cloud Content Builder to create emails that drive audience engagement; uses analytics to fine-tune content.
• Performs a broad range of writing and editorial duties; serves as Marketing and Strategic Communication's liaison with assigned departments.
• Works closely with the Editor of Strategic Communication and collaborates effectively with designers, CRM managers and others in the department to produce high quality work on deadline.
• Follows and advocates for university brand guidelines; has a passion for understanding our audiences’ needs; stays abreast of industry best practices.
• Understands and supports larger university mission and reinforces institutional messaging.

Duties / Responsibilities Breakdown :

50% Develops, manages and maintains audience-centric marketing and informational content for print and digital (web, email, etc.) channels for assigned departments within the Office of Strategic Enrollment Management. Determines messaging and medium for projects. Solicits content; coordinates steps for timely completion of projects.

35% Conceives email marketing journeys based on audience insights and strategic goals; works hands-on with Salesforce Marketing Cloud Content Builder to create emails that drive audience engagement; uses analytics to fine-tune content.

15% Performs a broad range of writing and editorial duties; serves as Marketing and Strategic Communication's liaison with assigned departments.

Education / Experience :

Required : Bachelor's degree in communication, strategic communication, digital communication, journalism, English (composition), or an equivalent combination of education and experience required; 4 years of relevant experience is required; demonstrated expertise as a creative, persuasive and technically sound writer required; proven success with project management in a fast-paced environment required; experience in editorial capacity including knowledge of photography, graphics arts and printing required.

Desired : Experience in a marketing environment composing copy for marketing materials preferred; experience with email marketing preferred; experience with design software (specifically InDesign) preferred; experience with website editing or CMS platforms (example : Umbraco, Drupal or HTML) desired; experience with CRM platforms (specifically Salesforce) desired.

Additional Information :

Please submit a cover letter and resume with your application.

The salary range for this position is $63,400 - $69,000. The offer for this position will fall within this range based on internal equity, units' available budget, and the candidates' qualifications.

This is a hybrid position working from the Columbus campus.

Career Roadmap :

Function : Marketing & Communications

Sub-function : Content & Editorial Strategy

Career Band : Individual Contributor - Specialized

Career Level : S3 Senior

Location :

Student Academic Services (0160)

Position Type : Regular

Scheduled Hours : Shift :

First Shift

Final candidates are subject to successful completion of a background check. A drug screen or physical may be required during the post offer process.

About Us :

Each day, Buckeyes across the state and around the world make a lasting impact.

The Ohio State University sets the stage for academic achievement and innovation. It's where friendships are forged, tradition is brought to life and a better global community is built. Our mission is as clear today as it was 150 years ago : to illuminate a pathway to education, research and health care that creates vibrant futures.

Faculty and staff build the incomparable Buckeye spirit through collaboration, a strong sense of community and an unwavering commitment to excellence. Our strength comes from our ability to bring out the best in people and learn from Buckeyes of all backgrounds, passions and talents.

Ohio State is a dynamic community where opportunity thrives and individuals transform themselves and their world. Positions are available in countless fields and specialties.

Ohio State is a top-20 public university, and its Ohio State Wexner Medical Center is one of America’s leading academic health centers and recently ranked No. 4 on Forbes’ list of best U.S. employers for diversity.

Eligible Ohio State employees receive comprehensive benefits packages, including medical, dental and vision insurance, tuition assistance for employees and their dependents, and state or alternative retirement options with competitive employer contributions.

Become a Buckeye and contribute to an incredible legacy that serves to guide our future and shape a better tomorrow.

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Salary : $63,400 - $69,000