What are the responsibilities and job description for the Marketing Generalist position at Oklahoma's Credit Union?
ABOUT US:
Oklahoma's Credit Union has been happy to help Oklahomans for over 60 years. From the beginning, OKCU has sought to keep people economically independent by helping them learn to save and borrow responsibly. We have over half of a billion dollars in assets and employ over 135 people. OKCU offers branch access at over 91 locations across Oklahoma and over 5,000 locations nationwide. We serve over 46,000 people who enjoy benefits such as low or no fees on services, higher rates on deposits, and low rates on home or auto loans.
At OKCU, we are happy to guide you through a comprehensive training program to find a career path that works for you. Experience a robust benefits package and have a little fun along the way.
ABOUT YOU:
You really care about helping people in your community. You are always thinking of ways to make your job or life easier. You are the kind of person who likes to be held accountable, you don't want to leave anyone hanging! You love helping people do more with their money. You enjoy a happy place to work.
Join a community that puts people first, not profits. Want to learn more about who we are and what we're about? Take a look at what's important to us and hopefully it's important to you, too.
VISIT:
- okcu.org
- facebook.com/OklahomasCU
- instagram.com/oklahomascreditunion
- linkedin.com/company/oklahomascu
- twitter.com/OklahomasCU
- youtube.com/user/MyOECU
This position is located at our Capitol Branch, 3001 N Lincoln Blvd, OKC 73105.
ESSENTIAL FUNCTIONS:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Provide outstanding service and contribute to overall team effort.
- Maintain an in-depth understanding of the credit union products and services to effectively communicate value to the members and target audiences.
- Ensure all marketing activities comply with all credit union policies and procedures.
- Build, execute and manage multi-channel digital and traditional campaigns through the project lifecycle to achieve target outcomes.
- Compose internal communications and deliver training to ensure staff understands marketing campaigns and products.
- Conceptualize, design and produce promotional materials such as flyers, ads, brochures, logos, signage, emails, social media, events and displays.
- Write and edit compelling, accurate copy for marketing materials, website, campaigns and press releases.
- Ensure that all content is aligned with OKCU’s brand’s identity.
- Continuously monitor marketing trends to identify opportunities for innovation and differentiation, keeping the credit union competitive in the marketplace.
- Analyze and report campaign performance against key objectives, providing actionable insights to stakeholders.
- Independently coordinate credit union events, including overseeing logistics, managing registrations, coordinating with vendors, creating agendas and creating marketing collateral.
- Support the marketing department by creating and executing strategies for email, events, social media and content marketing.
- Maintain and update content on OKCU website, ensuring accuracy and alignment with marketing strategies.
- Act as primary point of contact for internal customers initiating work within the department or checking the status of jobs already in progress.
- Develop and execute strategic social media plans to enhance brand visibility and engagement.
- Implement and manage tactics for reputation management, ensuring a positive online presence by responding to reviews and monitoring sentiment.
OTHER DUTIES:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
EDUCATION AND EXPERIENCE:
- Must be proficient with design-related programs, including InDesign, Photoshop, Illustrator and Acrobat.
- Bachelor’s degree in Marketing or a related field, or a combination of education and experience in a similar position.
- At least 2 years of professional hands-on experience in a marketing role.
WORK ENVIRONMENT:
This position operates in a clerical office environment with branches active in a transaction setting. This role routinely uses standard office equipment such as computers, phones, and copiers. The noise level is typically moderate.
PHYSICAL DEMANDS:
While performing the duties of this job, the employee is regularly required to talk or hear. This position requires manual dexterity, the ability to lift files and open filing cabinets. This position requires bending, stooping or standing as necessary.
BENEFITS FOR ALL ELIGIBLE EMPLOYEES:
- 401(k) contribution match of up to 3%, plus additional profit-sharing match of 3%
- Volunteer opportunities to serve the community
- Gym membership reimbursement
- Comprehensive training opportunities
- And much more
Oklahoma's Credit Union is an EEO/AAP employer.
