What are the responsibilities and job description for the Vice President, Americas Field and Partner Marketing position at Okta, Inc.?
Get to know Okta
Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.
At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.
Join our team! We’re building a world where Identity belongs to you.
The Opportunity
We are looking for a strategic, results-oriented, and innovative Vice President of Americas, Field and Partner Marketing leader. As a key member of the global demand marketing leadership team, you will be responsible for driving regional marketing efforts across the Americas (, Public Sector, Canada, Latin America), overseeing the regional marketing, partner marketing, and demand generation strategies that accelerate pipeline growth, generate new business, and expand customer relationships. You will collaborate closely with sales, customer success, and partner teams to ensure alignment with Okta’s business objectives, ultimately fueling both net new customer acquisition and existing customer growth.
The VP of Americas will lead a high-performing team, develop strategies for region-specific marketing programs, and ensure that marketing efforts drive tangible business outcomes, including pipeline acceleration and customer retention. This position requires a strategic thinker with a deep understanding of the Americas market dynamics and a strong background in demand generation and partner marketing within the B2B SaaS or technology space.
What you’ll be doing
- Regional Marketing Strategy : Develop and execute a comprehensive marketing strategy for the Americas region that focuses on generating net new pipeline, accelerating existing opportunities, and driving customer growth across our sub-regions and segments. Ensure the strategy is aligned with Okta's overall business objectives and tailored to regional needs.
- Market Insights : Identify market trends, customer needs, and the competitive landscape to inform marketing strategies.
- Pipeline Generation & Acceleration : Drive new customer acquisition and pipeline acceleration through targeted regional marketing programs. Oversee and refine lead generation strategies that deliver measurable results and high-quality opportunities for the sales teams across various Americas markets.
- Account-Based Marketing : Collaborate with the Americas strategic, enterprise, commercial, and Public Sector sales teams to identify and prioritize key markets and accounts, develop targeted marketing programs and support account-based marketing initiatives.
- Customer Growth & Retention : Work closely with customer success teams to design programs that deepen relationships with existing customers, leading to higher engagement, advocacy, and upsell opportunities. Focus on driving customer growth through strategic events, personalized campaigns, and tailored messaging.
- Experimentation : Build a culture of rapid experimentation, creativity and ability to be on the forefront of growth innovation.
- Regional Partner Marketing Leadership : Lead and expand Okta’s Americas partner marketing initiatives, ensuring strong engagement with key regional partners to drive joint marketing campaigns, co-branded programs, and partner-led demand generation activities. Work closely with the partner ecosystem to leverage their reach and impact in generating pipeline.
- Team Leadership & Development : Build, mentor, and manage a high-performing regional marketing team, fostering a culture of collaboration, innovation, and accountability. Provide coaching and professional development to ensure team members thrive and grow within their roles.
- Data-Driven Marketing : Use data and analytics to monitor campaign performance, identify trends, and optimize regional marketing initiatives for maximum ROI. Work with marketing operations to provide regular reporting on marketing performance to executive leadership, highlighting successes, challenges, and key insights.
- Cross-Functional Collaboration : Collaborate closely with global marketing, sales, customer success, and partner teams to ensure alignment and integration of regional marketing efforts. Maintain effective communication channels to ensure the smooth execution of joint marketing initiatives and seamless coordination across functions.
- Budget & Resource Management : Own the Americas regional marketing budget, allocating resources to programs that will have the highest impact on revenue generation and customer growth. Ensure effective use of marketing spend, continuously optimizing for efficiency and effectiveness.
What you’ll bring to the role
Okta’s Top 5 Core Leadership Competencies are part of the deeply ingrained principles that guide all of our company’s actions. They also align strongly to our cultural cornerstones, our Okta values : love our customers, empower our people, never stop innovating, act with integrity, and maintain transparency. It’s our expectation that our managers and leaders embody these core competencies :
LI-Remote
Below is the annual base salary range for candidates located in California, Colorado, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit : .
The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, New York, and Washington is between : $264,000—$396,000 USD
What you can look forward to as a Full-Time Okta employee!
Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! .
Salary : $264,000 - $396,000
