Marketing Director

Founded in 1919 as Phototype and recently rebranded as the Olberding Brand Family, we are a family company focused first on caring for people. We believe that by valuing our employees, they in turn are inspired to champion our clients and the brands they bring to life. We have a variety of services which help CPG clients engage consumers through graphic design and execution. Our services begin in conceptual brand strategy and design, then flow through adaptive design all the way to the production of color accurate and regulatory/retailer compliant physical and digital touch points. There are over 450 of us across the US, Europe and Asia. Won’t you join us? We’d love to have you on our team!

Olberding Brand Family is a forward-thinking company committed to driving growth and delivering exceptional value to our customers. We are seeking a highly motivated and results-driven Sales-Driven Marketing Director to be part of our dynamic team. This role combines marketing expertise with a strong focus on sales results to help drive revenue and expand our customer base.

As a Sales-Driven Marketing Director, you will be responsible for developing and executing marketing strategies that directly impact sales performance. Your primary goal will be to drive leads and support the sales team in converting opportunities into revenue. This position requires a combination of creativity, analytical thinking, and an understanding of sales processes to ensure the marketing efforts align with our business goals.

Duties and Responsibilities Include:

• Lead Generation: Design and execute targeted marketing campaigns that drive high-quality leads for the sales team
• Sales Support: Collaborate closely with the sales team to develop content and messaging that resonate with prospects
• Campaign Management: Oversee the planning, execution, and optimization of marketing campaigns across various channels (email, digital, social media, etc.) with a focus on driving sales conversions
• Data Analysis: Monitor and analyze campaign performance metrics to assess effectiveness and make data-driven decisions for optimization
• Customer Segmentation: Develop customer personas and segment target audiences to tailor marketing strategies for maximum impact on sales
• Content Creation: Work with the creative team to develop engaging and persuasive sales collateral, such as sales material, case studies that aligned with customer pain points and solutions
• Collaboration: Partner with sales, and other marketing members to ensure consistency in messaging, branding, and strategy execution
• Market Research: Stay up-to-date with industry trends, competitor strategies, and customer needs to identify new opportunities and areas for improvement in marketing efforts
  
  
  

Management Responsibilities

Management of our employees is extremely important to us since without our employees we wouldn’t be here! It’s expected of people managers that they take the time to listen, support and guide our employees through their career adventure with OBF.

Key Manager Expectations Include:

• Inspire and produce great work across virtual environments from all team members
• Develop team goals, prioritize, and delegate work effectively across team
• Build a team that exhibits trust and positively collaborates cross-functionally
• Review employee strengths and gaps to develop them for our current and future business needs
• Understand and ensure employees adhere to our company policies, procedures, and compliance
  
  
  

Qualifications Include:

• Proven experience in marketing with a strong emphasis on sales growth, lead generation, and revenue generation
• Strong understanding of digital marketing channels (SEO, email marketing, social media, etc.) and their impact on sales
• Excellent communication and interpersonal skills, with the ability to work cross-functionally
• Analytical mindset with the ability to interpret data and drive improvements in sales-related marketing strategies
• Proficiency with marketing tools (e.g., Google Analytics, HubSpot)
• Ability to thrive in a fast-paced environment and handle multiple projects simultaneously
• Knowledge of sales funnel optimization and marketing automation tools
  
  
  

Ideal Candidate Attributes:

• Highly creative and inspired, with a sharp eye for detail
• Willing to constantly improve
• Openness and adaptability to change
• Able to work in a fast-paced environment
• Self-directed, motivated and require little direction
• Able to prioritize and complete work assignments/projects with a sense of urgency and execution for excellent results
• Strong ethics and ability to maintain confidentiality
• Possess a client service mindset: passionate about servicing the client, the team and other OBF employees
  
  
  

Benefits Include:

• Competitive benefits package (health, dental, vision and 401k)
• Flexible work schedules
• Onsite 24/7 fitness center
• Named one of Cincinnati's top workplaces
• PTO, Personal Time, Volunteer Time Off and 8 observed holidays
• Parental leave
  
  
  

The Olberding Brand Family is an equal opportunity employer and welcomes individuals of diverse talents and backgrounds.

For fastest consideration, please apply online to the Careers section of our website www.olberdingbrands.com.

Only applications received through this process will be considered. No phone calls please.