Marketing Manager

Position Overview
Old World Olive Co. is seeking a dynamic and creative Digital Marketing Manager to oversee marketing and brand management across multiple locations. This role combines leadership, innovation, and collaboration to enhance customer engagement and elevate our brand’s presence in the gourmet food industry. Join our fun and passionate team where you'll enjoy discounted products and the opportunity to exercise creative freedom in shaping the customer experience.

Key Responsibilities

Digital Marketing & Content Creation:

• Design and execute email marketing campaigns to promote products, events, and special offers using tools like Klayvio and Shopify.
• Develop and implement social media strategies, create high-quality photography and graphic content, and maintain an active presence across platforms.
• Oversee website updates, ensuring all content is accurate, engaging, and aligned with brand objectives.
• Manage and optimize Google Ads campaigns to drive traffic, increase sales, and expand brand awareness.

Sales & Product Promotions:

• Plan and execute seasonal promotions and "flavors of the month" campaigns for oils and vinegars, aligning them with seasonal themes.
• Analyze sales trends to identify slow-moving products and implement strategic marketing plans to boost sales.
• Design in-store signage, flyers, and promotional materials using tools like Canva and Adobe Creative Suite to highlight products and promotions.

Customer Engagement & Relationship Management:

• Lead customer engagement initiatives, such as personalized service, interactive activities, and recipe sharing, to foster loyalty and excitement around the brand.
• Create and maintain a recipe blog showcasing the versatility of products and offering inspiration for customers.
• Organize and host sampling sessions to enhance customer experiences and showcase product quality.

Team Collaboration & Leadership:

• Partner with store managers and team members to ensure smooth operations and alignment with company goals.
• Cultivate and manage vendor relationships, ensuring effective collaborations and successful promotions.
• Provide leadership and support to the team, fostering a positive and creative work environment.

Administrative & Operational Duties:

• Utilize platforms like Shopify, Klayvio, and marketing software to maintain records, analyze performance, and streamline marketing processes.

Skills & Qualifications

• Education: Bachelor’s Degree in Marketing, Digital Media, or a related field. (Preference)
• Experience: Proven experience in digital marketing and/or retail management.
• Technical Proficiency: Skilled in Adobe Creative Suite, Canva, Shopify, and other digital tools for content creation and website management.
• Creativity & Innovation: A creative problem-solver with a passion for culinary arts and engaging customer experiences.
• Organization & Detail-Oriented: Highly organized and capable of managing multiple projects and deadlines effectively.

Benefits:

• Be part of a fun and collaborative team passionate about gourmet foods and exceptional customer experiences.
• Enjoy discounted products to enhance your own culinary adventures.
• Experience creative freedom to bring your marketing ideas to life and make a meaningful impact on the brand.

Job Types: Full-time, Part-time

Pay: $20.00 - $22.00 per hour

Expected hours: 35 per week

Ability to Commute:

• Grand Rapids, MI 49503 (Preferred)

Ability to Relocate:

• Grand Rapids, MI 49503: Relocate before starting work (Required)

Work Location: Hybrid remote in Grand Rapids, MI 49503

Salary : $20 - $22