Insights Analyst

Client Insights Analyst is responsible for leveraging Circana and Mintel's market research data to analyze consumer trends, identify business opportunities, and provide actionable insights by creating customized reports, interpreting complex data sets, and building strong relationships with Sales teams, all while focusing on tailoring solutions to meet specific needs and business objectives using Circana's platform Unify.

Key responsibilities of a Insights Analyst:

• Data analysis and interpretation:

Utilize data to analyze market dynamics, category performance, brand trends, and consumer behavior to extract meaningful insights.

• Relationship management:

Build strong relationships with Sales by understanding their business needs, proactively identifying potential areas for improvement, and presenting data-driven recommendations.

• Report generation:

Develop customized reports and presentations that communicate key findings and actionable insights.

• Unify platform expertise:

Become proficient in using Circana's Unify platform to access, manipulate, and analyze data, creating tailored dashboards and reports.

• Consultative approach:

Act as a trusted advisor to clients, providing strategic guidance based on data analysis and industry knowledge.

• Business problem solving:

Identify client business challenges and leverage data to propose solutions and recommendations.

• Data visualization:

Utilize data visualization tools to present complex insights in a clear and concise manner effectively.

Required skills for a Circana Data Analyst:

• Strong analytical skills:

Ability to interpret complex data sets, identify patterns, and draw meaningful conclusions.

• Market research knowledge:

Understanding of consumer behavior, market dynamics, and industry trends.

• Communication skills:

Excellent written and verbal communication skills to effectively present findings to clients.

• Service orientation:

Ability to build rapport with other areas, manage expectations, and proactively address their needs.

• Technical proficiency:

Expertise in data analysis software, including proficiency with Circana's Unify platform, and Tablau.

• Microsoft Office skills:

Advanced skills in Excel, PowerPoint, and other Microsoft Office applications.